What Are the 10 Global Consumer Trends in 2022?

What Are the 10 Global Consumer Trends in 2022?

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1. Backup Planners: Supply chain disruptions lead to next best options

Faced with challenges in securing their usual or desired products and services, Backup Planners are looking for ways to purchase similar items or finding creative solutions to obtain alternatives. Supply chain shortages are forcing businesses to pivot and provide new solutions for customers to access products and services. Companies and 

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1. Backup Planners: Supply chain disruptions lead to next best options

distributors should use data to improve supply chain visibility, hone operations and rethink investments.

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2. Climate Changers: A low-carbon world

Green activism and low-carbon lifestyles are here to stay. Consumers expect brands to step up and are taking action through the products they purchase as concerns over the climate emergency escalate. 78% of professionals think that climate change will impact consumer demand, changing behaviours, needs and preferences.

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2. Climate Changers: A low-carbon world

To win over Climate Changers, companies need to commit to reducing their carbon footprint and align their offerings with these expectations.

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3. Digital Seniors: From resistance to reliance

The pandemic broadened older consumers’ minds to the benefits of the digital world.  Now, familiar and comfortable with technology, Digital Seniors are empowered to make purchases and use services through this channel. Businesses that successfully cater to this cohort should develop easy-to-use devices 

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3. Digital Seniors: From resistance to reliance

and simplify existing technologies.  For seniors to adopt digital solutions, they must be frictionless and straightforward.  If products or services are confusing to use, Digital Seniors will move to competitors.

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4. Financial Aficionados: Democratised money management

People are gaining confidence in investing and becoming savvy savers to strengthen their financial security.  Financial Aficionados take control of their money and use services to track their transactions. Retailers and brands should collaborate with financial service corporations to 

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4. Financial Aficionados: Democratised money management

facilitate alternate forms of payment, such as cryptocurrencies or buy now, pay later, and build an integrated experience with shoppers.

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5. The Great Life Refresh: Passion and purpose drive action

The pandemic triggered consumers to make drastic personal changes and reassess their values, lifestyles and goals.  In fact, we saw a record number of employees leave their jobs last year. Businesses have an opportunity to innovate goods, services and experiences that respond to 

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5. The Great Life Refresh: Passion and purpose drive action

this once-in-a-generation moment, coupled with marketing that acknowledges and embraces the upheaval.

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6. The Metaverse Movement: Simulated, 3D digital ecosystems of the future

Physical and virtual worlds collided last year. Now, the digital world is evolving beyond virtual hangouts to immersive 3D realities, and consumers are embracing these digital spaces to socialise with communities. Brands like Gucci and Facebook (who rebranded to Meta) have already started investing in the Metaverse Movement. In 2022, there will 

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6. The Metaverse Movement: Simulated, 3D digital ecosystems of the future

be opportunities for businesses to build equity in this new digital ecosystem and drive e-commerce and virtual product sales as access expands.

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7. Pursuit of Preloved: Secondhand, recommerce and peer-to-peer marketplaces

Thrifting is trending. Consumers are moving from an owning to an experiencing mindset.  Sustainability and individuality are removing the stigma associated with secondhand shopping and driving peer-to-peer commerce. 33% of consumers buy used or secondhand items at least 

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7. Pursuit of Preloved: Secondhand, recommerce and peer-to-peer marketplaces

every few months. Businesses need to do more with less.  Investing in circular economy initiatives, such as recycling, rental or resale programmes, will drive value whilst positively impacting the environment.

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8. Rural Urbanites: Best of both worlds

Last year, consumers were searching for an Outdoor Oasis, relocating to rural areas temporarily for more spacious housing and greener scenery.  Now, this move is becoming permanent. But not all consumers are ready to give up urban life.  City dwellers also want these benefits brought into their 

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8. Rural Urbanites: Best of both worlds

neighbourhoods. Incorporating more sustainable initiatives, such as indoor farming and rooftop gardens, into metropolitan areas will resonate with Rural Urbanites.  Businesses that also strengthen e-commerce distribution and expand sustainable product lines will emerge as winners.

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9. Self-Love Seekers: Individuality and authenticity drive happiness

Acceptance, self-care and inclusion are at the forefront of consumer lifestyles. Self-Love Seekers prioritise their happiness, feeling comfortable in their own skin and indulging in goods and services that elevate their sense of self. Businesses need to support consumers on their journey and understand their priorities to inform innovation. Offerings 

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9. Self-Love Seekers: Individuality and authenticity drive happiness

that help consumers feel fulfilled, positive and self-assured will improve brand perception.

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10. The Socialisation Paradox: A divided return to pre-pandemic life

Consumers are approaching a return to pre-pandemic life in different ways based on their comfort levels.  Certain consumes are eager, whilst others are hesitant, to resume their normal activities, creating The Socialisation Paradox. Companies need to be considerate of fluctuating 

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10. The Socialisation Paradox: A divided return to pre-pandemic life

comfort levels. Whilst consumers are shopping online for convenience or safety, they also crave meaningful interpersonal connections. Using a blended approach to cater to consumers’ new norm is crucial.

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