Trends for online businesses in 2022

Trends for online businesses in 2022

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1. E-commerce revolution

There is a new era of e-commerce involving both buyers and sellers, and developers of Internet resources. Open access to the online marketplace for sellers and buyers has led to an increase the share of e-retail in the global market.  Sales of the e-commerce market are projected to account for 24.5% of total retail sales by 2025.

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2. A design like thinking process

Design development is no longer just working wirh the visual part: all the nuances of user interaction with site should be taken into account when considering the interface of the web resource.  Of course, the external visual elements (UI) are still important. But now the details that provide user comfort and experience on the site (UX) are coming to the fore.

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2. A design like thinking process

Search engines are increasingly focusing on site usability. We talked about this in more detail in the previous article.  Therefore, the meaning of this concept is increasing every year.

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3. Strong business position

Now we choose companies based on their values, mission and contribution to the social environment.  It is much more pleasant for buyers to make a purchase where they can make their own contribution to the value of the business and play a small role in it.  Past events continue to raise 

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3. Strong business position

consumers awareness of the world in which they live, work and do shopping.  As a result, businesses are dedicating a separate page on the website to their values, making advertising campaigns and mentioning their unique position in building a business.

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4. Online + off-line: universal access

Modern technology has set a high bar in users satisfaction. Nowadays buyer is in the digital world with one foot and in the real one with the other.  Big companies combine these two worlds to create a one-stop, multi-channel point of sale.  They can use headless e-commerce, custom 

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4. Online + off-line: universal access

development, IoT technologies. Watch more about the headless trading approach in our video. English subtitles available.

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5. Mobile commerce

In addition, if a resource is not adapted for mobile, it will not appear in search results. Also, you can develop a separate design for the mobile version of the site.  It should be noted here that each phone screen has its own extension, so it is important to place only the most necessary information on the pages so that the user can easily find what he needs

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6. Automation of business processes

This helps to solve the business functions according to the needs of the clients. Therefore, we see a huge demand for the automation of manual tasks. The following processes can be automated: interaction with website users, customer relationship support, tracking user behaviour on the site, regular notifications.

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7. Chatbots for business

Chatbots are capable of engaging potential customers and working with large databases.  This approach begins a new era of service that covers the whole chain of customer interaction in both online and offline sales.

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8. IoT solutions

In fact, it can also be called automation. IoT is used in mobile applications.  Thus, physical devices are linked to the interface and functionality of the application.  This is how the simplicity of control and convenient «pocket» access is achieved.

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9. Additional modules for the website

Uniqueness is the trend of 2022. It can be used in additional solutions that help expand the functionality and make your site stand out from others.  So, for example, with the help of the modules, you can add online order/booking forms, voting forms, additional menus to the site, you can place on the 

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9. Additional modules for the website

pages blocks of links to similar materials or the latest news.

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