Top 10 In-Demand Freelancing Job Skills

Top 10 In-Demand Freelancing Job Skills

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1. Accounting & Bookkeeping

Freelance ACCOUNTANTS provide expert financial advice to private and professional clients. Services consist of supervising clients’ expenditure and returns, analysing and maintaining records, updating processes and systems, paying taxes and investigating fraud. BOOKKEEPERS are financial experts who maintain day-to-day records of financial 

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1. Accounting & Bookkeeping

transactions keeping their clients on track and organised. Duties include processing receipts and payments, preparing invoices, balancing ledgers, payroll, preparing tax returns, filing and paperwork.

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2. Consultancy

CONSULTANTS provide expert insight into companies on how to enhance overall operations, productivity, profitability, structures and strategies.  Together with direct research into the specific business and general industry expertise, they supply recommendations, suggest implementation procedures and propose employee training programs.

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3. Graphic Design

GRAPHIC DESIGNERS visually translate a brand, message or goal through memorable, effective, and aesthetically pleasing imagery. Developing concepts, graphics and layouts for clients to promote their products, they grab the consumers attention instantly. Jobs typically encompass signage, logos, ads, labels, and displays in either analogue or digital mediums.

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4. Photography & Videography

PHOTOGRAPHERS produce high-quality evocative photos that capture a moment, tell a story or sell a product.  By mastering each step of the process: from lighting, to shooting, developing, printing, editing and retouching, in both film and digital mediums, they create compelling, powerful images. Writing captions, descriptions or articles to 

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4. Photography & Videography

accompany the photo can also be part of their process. VIDEOGRAPHERS capture an idea, scene or event via moving images. Their ability to direct live action enables them to communicate a brief, brand or concept in a dynamic and entertaining way. The ability to run a studio set or location, scheduled and liaise with a cast, crew, clients and oversee 

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4. Photography & Videography

post-production requirements such as editing, sound and music is mandatory.

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5. SEO

A SEARCH ENGINE OPTIMISATION specialist understands how to increase traffic to websites via search engines.  They develop and implement strategies using phrases, keywords, design and advertising to ensure their client’s site results in a prime search position, attracting more sales, customers and clicks.

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6. Social Media Manager & Community Manager

SOCIAL MEDIA MANAGERS create engaging multi-platform content to promote and manage organisations’ online profiles.  They develop and deliver a variety of content to create brand awareness, launch product campaigns, enhance customer service and build influencer relationships. Familiar with the latest trends, 

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6. Social Media Manager & Community Manager

they implement strategies that elevate brands and stay ahead of competitors. COMMUNITY MANAGERS facilitate and moderate a company’s online community, connecting core customers who share similar interests. By supporting and engaging members, they build brand awareness and create loyalty within the community, 

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6. Social Media Manager & Community Manager

developing discussion and providing valuable product and service insights. This ultimately translates to self-sufficient relationships from the customer base and builds brand confidence.

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7. Virtual Assistant

A VIRTUAL ASSISTANT coordinates an employer’s daily administrative duties, via remote location.  These include, but are not limited to, scheduling calendars and meetings, filing, research, managing expenses and of course responding to calls, emails and various messaging services. Attention to Detail is crucial as you may be assisting 

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7. Virtual Assistant

several employers simultaneously.

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8. Website Design

WEB DESIGN covers a broad range of skills but designers are predominantly responsible for planning, creating, formatting and coding internet sites.  Combining several design elements such as image, text, video, sound, graphics and layout is foundational to building an on brand and engaging website.

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9. Website Development (Coders, Developers & Programmers, Software Engineers)

CODERS are typically entry level or junior programmers, who are delegated to write straightforward pieces of code across tech platforms by Developers or Software Engineers.  Skilled in one or two coding languages, their focus is on programming software, markup writing, organising and formatting text.

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9. Website Development (Coders, Developers & Programmers, Software Engineers)

DEVELOPER and PROGRAMMER titles are often used interchangeably. More experienced than Coders, with ability to write several error-free coding languages, they supervise the end-to-end design and development of an application.  Well versed in algorithms, their insight creates superior levels of software programming.

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9. Website Development (Coders, Developers & Programmers, Software Engineers)

SOFTWARE ENGINEERS are of the pinnacle of website development.  Versed in multiple programming languages, systems and algorithms, they can identify and improve standard operating procedures as well as overseeing the architecture of a program from concept to completion. Innate understanding of UI and UX, 

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9. Website Development (Coders, Developers & Programmers, Software Engineers)

they also possess detailed design sensibilities to create engaging and effective applications.

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10. Writing (Copywriting, Content Marketing, Report Writing)

COPYWRITERS are experts in writing clear and compelling brand-aware copy through various mediums such as web articles, newsletters, reports, handbooks, courses, advertising, scripts, email, press releases, social media and communications etc. CONTENT MARKETERS execute thorough research and analysis of industry-related 

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10. Writing (Copywriting, Content Marketing, Report Writing)

topics, to generate concepts and content for their clients.  Responsible for planning, creating and sharing thoughtful marketing content, promoting brand awareness and generating leads is key. Writing and designing entertaining copy for platform specific engagement is central to their day-to-day as well as being able to analyse and strategise for on trend content.

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10. Writing (Copywriting, Content Marketing, Report Writing)

REPORT WRITERS are research based, highly analytical, and specifically structured document writers who present organised investigations, examinations and results into events, experiments or processes.  Clear and concise grammar, combined with meticulous formatting skills, presents findings on a subject through 

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10. Writing (Copywriting, Content Marketing, Report Writing)

explanation, conclusion and recommendations.

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