Top 10 E-Commerce Trends 2022

Top 10 E-Commerce Trends 2022

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1. Change in Consumer Behavior

Coronavirus will also accompany us in 2022 too. This means that not only our purchasing behavior (online vs in-store) but also our consumer behavior will continue to be strongly influenced by it.  For example, it shows that people spent less money on cars or travel last year. Instead, they rather invested heavily in other categories such as housing. 

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2. Mobile Commerce

By now, you'd expect that all e-commerce websites will be optimized for mobile use, however, this is still not the case.  You might think that in 2022 all e-commerce sites will be optimized for mobile use. But this won't be the case. Hence, with a mobile optimization of your website, you'll already leave some of your competitors 

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2. Mobile Commerce

behind in the organic search. Moreover, having an optimized website also plays a crucial role in preventing website bounces and abandoning purchases.  As such, improving customer experience in regard to mobile commerce should be your top priority.

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3. Social Commerce

Social commerce is not new, but its use is very likely to break all existing records again in 2022.  Social commerce can be seen as an extension of your e-commerce activity. The purchase takes place within one of the numerous social media platforms such as Instagram or TikTok.

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3. Social Commerce

In addition, Shopify's partnership with TikTok and Shopify's integration with Instagram simplify the sales and payment process for online merchants and shoppers. The same applies to direct sales via Pinterest.

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4. Video Content and Live-Shopping

Hand in hand with mobile and social commerce also goes the increasing importance of video content and live shopping.  In fact, data shows that in many respects video content is one of the most successful channels for marketers and companies. 

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5. Voice Search

Voice search is one of the other trends that have literally been waiting in the wings for some time.  Alexa, Siri, Bixby, Google Assistant, Cortana, or whatever else they are called, the voice assistants from Amazon, Google, and Co. have long been part of our lives and secured their seat as the (nearly) invisible roommates in our 

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5. Voice Search

apartments and houses. The use of this technology also has an influence on e-commerce that should not be underestimated.  According to estimates by Juniper Research, voice search, i.e. searching via voice assistants, is expected to lead to $80 billion in sales in 2023.

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6. Omnichannel Selling via Marketplaces

In 2022, many online retailers will continue to choose an omnichannel sales strategy.  The number of online marketplaces is increasing and sellers are trying to be visible to their target audience on as many sales channels as possible.  Of course, it is important to find out in advance which 

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6. Omnichannel Selling via Marketplaces

marketplace is best suited to which market and your target group.

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7. Sustainable E-Commerce

To portray sustainable e-commerce as a new trend would be naive.  Building on the growing attention and importance of this topic, green business processes will become even more important in 2022.  The characteristics of the products will continue to play a decisive role. In addition, the 

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7. Sustainable E-Commerce

relevance of sustainable packaging, climate-neutral delivery, and environmentally friendly fulfillment is rapidly increasing as well.

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8. Supply Chain as a Success Factor

The second half of 2021 in particular, has shown that fulfillment is not just a cost factor, but in many cases is the most important success factor for online companies.  This won't change in e-commerce in 2022. Indeed, overburdened supply chains, lack of resources, and labor shortages have not only led to rapidly growing costs. Rather, 

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8. Supply Chain as a Success Factor

delivery times have also been severely impacted, and in many cases, there has even been a total halt in deliveries. Order fulfillment companies such as byrd work closely with numerous parcel services, which allows them to switch to other couriers if necessary and in the event of the failure of another parcel service provider.

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9. Finding The Sweet Spot Between Planning and Flexibility

For the very reason mentioned above, 2022 will be a successful year for those merchants who invest time in accurate planning.  Yes, the Coronavirus makes accurate planning extremely difficult or sometimes even impossible. We all have experienced that things can change within a few weeks. Still, it will be critical, especially 

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9. Finding The Sweet Spot Between Planning and Flexibility

when it comes to inventory management and marketing campaigns, to plan as accurately as possible while keeping as much flexibility as possible.

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10. Cookies

Originally, the end of Chrome's third-party cookies was announced for January 2022. However, many retailers can take a deep breath as this was now postponed to the end of 2023.  But postponed does not mean canceled, and so 2022 will be a year in which the foundations for a successful transition should be laid. E-commerce 

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10. Cookies

marketers will have to find even more creative solutions in the future. \

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