Three Tech Trends That Will Revolutionize Brand Experiences In 2022

Three Tech Trends That Will Revolutionize Brand Experiences In 2022

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1: Digital Ethics

Technology has removed national and physical boundaries and put us all in closer contact with diverse cultures, backgrounds, and points of view.  This has opened minds and broadened perspectives, but it’s also illuminated the enormous challenges we all face: inequality, environmental destruction, social injustice, 

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1: Digital Ethics

and political polarization. But technology can also be a potent force for overcoming these challenges, and it starts by taking back power and holding institutions — and brands — accountable.  Customers now expect your brand to take a stand on their most important issues, and social media affords them a platform for voicing those 

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1: Digital Ethics

demands and mobilizing when they aren’t met.  And if technology is a means to overcoming inequality, then customers expect technology brands to provide better access and bridge the digital divide.

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2: Cyber individuality

The internet itself, like all technologies, has evolved over time in three distinct phases.  Web1 gave users a trove of information at their fingertips, while Web2 ushered in platforms that controlled and profited from personal consumer data. Now, Web3 has given rise to a new age of cyber individualism.

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2: Cyber individuality

With advances in technology like non-fungible tokens (NFTs), cryptocurrency, and mobile app design, consumers are shaking off the restrictions imposed by old gatekeepers.  This has unlocked a surge of creative and commercial opportunity in everything from film, music, and art to finance and healthcare. Decentralized data and content in the hands 

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2: Cyber individuality

of creators means that customers no longer rely on brands to mediate their digital existence.  Instead, they can fund, control, sell, or share their own creations among communities that reflect their own unique values and tastes. For the new cyber individual, your brand isn’t an intermediary for traditional business services. 

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2: Cyber individuality

Instead, customers are looking for a partner to provide digital foundations, help them achieve scale, and facilitate connections across distinct communities.

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3: Rise of the metaverse

Smart technology is nothing new — devices have long incorporated data about the way we live into the products and services we experience. But now, that data is reshaping the very fabric of our reality. The metaverse is a completely immersive virtual world with infinite potential for new experiences.

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3: Rise of the metaverse

As virtual and augmented reality tech becomes more accessible, your customers are spending more and more time in virtual spaces. And as a result, they will expect increasingly experiential relationships with brands they use.  The rise of the metaverse means you’ll need to create a customer journey that has the 

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3: Rise of the metaverse

sights, sounds, feelings, smells, and emotional resonance of real life.

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