The top 5 content management trends in 2022

The top 5 content management trends in 2022

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1. Headless technology

Organizations need flexibility in CMSes, as these systems transport content to many digital platforms, such as websites, mobile applications and digital displays.  A headless CMS can improve flexibility, as it enables back-end -- the body -- content creation and storage without a fixed front-end -- the head. Headless systems use RESTful 

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1. Headless technology

APIs to transport content, eliminating the need for multiple CMSes. Although people often associate headless technology with web content management systems, enterprise content management (ECM) systems have their own spin on this trend. ECM systems can evolve into content services, McKinnon said. 

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1. Headless technology

Content services are like ECM systems with more flexibility, as they use APIs to integrate different apps for seamless UX, like headless CMSes.  Headless technology and content services both offer organizations flexibility, as each service uses APIs to create various digital experiences.

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2. Automation

AI and automation can save employees' time and automate emails, offer speech-to-text translations, extract data and more.  In 2022, McKinnon said she expects to see more AI adoption as ECM vendors partner with cloud providers to offer prepackaged algorithms that business professionals and developers can deploy with little AI expertise.

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2. Automation

Organizations may struggle to build their own AI algorithms or choose which services to prioritize.  So, many CMS vendors have partnered with cloud providers to offer prepackaged algorithms, or bundles of different AI services like contact center analytics, document processing and image classification.

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2. Automation

These bundles combine AI services relevant for multiple industries, so organizations can get several services they need and easily implement them as one service bundle. This process simplifies AI implementation and gives more organizations AI and automation capabilities.

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3. Personalization

Personalization can optimize UX for an organization's customers and employees. Whether a customer shops online or a journalist searches for an expert to interview, CMS personalization can help users accomplish goals and boost an organization's productivity. In particular, interest in personalizing knowledge management with techniques 

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3. Personalization

like smart recommendations has grown, McKinnon said. Smart recommendations -- AI-powered algorithms that help employees locate information, tools and contacts -- can save users time. 

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4. Tool integration

As employees increasingly rely on technology, a constant need to launch, and switch between, separate tools can thwart efficiency.  To ensure employees can work seamlessly on various apps, an organization can choose a system that embeds all its tools into one interface. In the coming years, more developers may embrace an 

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4. Tool integration

API-first approach, which lets organizations integrate tools from different vendors to improve UX. Developers can create APIs for an organization's existing systems or build new systems around APIs.

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5. Digital transformation

In 2020, the COVID-19 pandemic forced organizations to accelerate digital transformation, and this acceleration will likely continue.  At the start of the pandemic, many business leaders quickly adopted what they thought were short-term remote work strategies, which gradually became long-term.

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5. Digital transformation

Permanent remote work means organizations must add to or improve the digital foundations they laid in 2020 -- especially tools or tactics they used as temporary fixes. In particular, organizations may look to further digitize paper-based processes, such as switching to e-signatures, McKinnon said. Organizations face pressures to make their content strategies 

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5. Digital transformation

flexible enough to deal with omnichannel demands and COVID-19 restrictions, and to increase productivity.  Headless technology, AI, personalization, tool integration and digital transformation respond to such pressures, and CMS buyers should consider how these tools and strategies can help their organizations succeed.

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