The appeal is simple to understand – in 2023, consumers increasingly want their relationships and interactions with brands to be memorable and experiential. This means that brands that want to stay relevant must create customer journeys that are thoughtful, memorable
experiences. Metaverse platforms are becoming one of the best ways of doing this.
One popular way of creating great customer experience in 2023 will be to create products, goods and services that are personalized. Everyone loves something that’s unique to them – who doesn’t like to feel special? What’s new today is technology that enables businesses
to carry out mass personalization at scale.
Conscious consumerism has grown in popularity across all sectors as more of us choose to be driven by ecological, environmental or political considerations when we make buying decisions. This is reflected in CX, where businesses will offer the chance to make ethical decision as part of the buying experience.
In 2023, businesses and brands know that they can create better, more valuable CX by ensuring that we trust them. This means providing open, honest answers to key questions we may have during our customer journey, wearing their values on their sleeve and, most importantly, sticking to them.