Subject Lines That Will Get Your Cold Email Noticed

Subject Lines That Will Get Your Cold Email Noticed

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Don't Skip Steps

Before cold emailing, gather your list of potential contacts through LinkedIn or website team pages. Next, make sure to check LinkedIn to see if anyone in your network is connected to the people you're trying to reach. If you have a common connection, make sure to mention that person. You 

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Don't Skip Steps

might even include the mutual contact's name in your subject line to improve your response rates (aka, get the response!). If you have the option, it's always preferable to reach out through a mutual acquaintance because it automatically establishes a level of trust. But sometimes reaching out to someone you don't know can't be helped so...just try it out.

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Tread Carefully

Do your research. We're talking all the research—on the company itself, the department that interests you, the role you'd like to fill, even the person you're trying to email. If you want them to respond to your message, treat them with the deference they deserve by putting in the work. If we haven't mentioned it enough already, the key to all cold 

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Tread Carefully

emailing is personalization. Plus, be sure to respect your prospect's inbox by spelling the recipient's name correctly, keeping your email on topic, not sending immediate follow-up emails, and keeping your email brief and engaging.

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Keep It Short

One-page cover letters serve you fine when they're actually a requirement of the job application, but when you're cold-emailing, be mindful of the person's time. Following email best practices means your email should be short and specifically tailored to the company and your contact, meaning if you're not willing to write an original 

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Keep It Short

message for each person, you're not ready to cold email. Nobody wants to receive an email that says "Hello, [NAME]" or that mentions a direct competitor. By tailoring your emails, you'll ensure that you come across as genuine, passionate, and a potential asset.

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Time it Right

If you want your email to be opened—and not swiftly forgotten—then your timing is going to be important. If you want to get a higher open rate, schedule your cold outreach to land in your prospect's inbox while they're at work Translation: Don't send your email on Friday at 3 pm. According to several studies

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Time it Right

on email open rates, the best time to send emails is between 10 am and 11 am on a Tuesday.

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Good Email Subject Line = Dynamic

When you sit down to write your subject line, try these tactics: Don't be afraid to get personal: Have you ever heard that tip about using someone's name regularly while speaking with them?  It makes us all feel special because it elicits emotions for someone to remember and use our name in conversation. It means they're paying attention 

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Good Email Subject Line = Dynamic

and actively participating. The same applies to cold emailing. It's always smart to try working the person's name into the subject line. Use that research: You looked into the company before cold-emailing for a reason. Now use that knowledge. Reference a specific project they've recently completed or the name of the department 

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Good Email Subject Line = Dynamic

you're interested in. These unique details will prove you're not spam, that you care, and help you stand out in the prospect's inbox. Keep it short and weigh your words: Effective cold emails skip the fillers, keep the short subject line, and put the important stuff at the beginning. We all get bored, and a mobile device will already 

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Good Email Subject Line = Dynamic

shorten the subject line. You can even add a little humor. Provide value: Why should they want to read your email, let alone interview or hire you? What makes you an asset? Get specific in your subject line.

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