Six Trends Reshaping the Brand Experience Landscape in 2022

Six Trends Reshaping the Brand Experience Landscape in 2022

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1. A New Breed of Retail Experimentation

The pandemic has accelerated expectations around traditional brick-and-mortar stores.  In 2022, we will see brands merge experiential and retail to completely reimagine the retail experience – adapting to new customer expectations and innovations and turning the store into a destination.

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2. In Search of New Outlets for Wanderlust Experiences

In a world where human attention is a scarce commodity, with brands competing for their customers’ attention, escapist experiential provides a powerful tool to engage, entertain and captivate new audiences.

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3. Ready for the Metaverse – Embracing a 3D Meta World

We’re yet to enter the metaverse in its truest sense. Virtual worlds have boomed in popularity, but we’re missing the ability to seamlessly jump between them.  That, combined with mass adoption of wearable tech, will be the real takeoff moment. In preparation, we will see brands increasingly explore the components that will make up 

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3. Ready for the Metaverse – Embracing a 3D Meta World

the metaverse: virtual experiences, gaming, AR, VR and 3D design.

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4. Using Co-creation as a Creative Agent

The mindset has shifted from creating campaigns for audiences, to with Rather than anticipating cultural influence, there’s never been a better time for brands to co-create and contribute in meaningful ways. Giving access to brand opportunities, spaces/places and creative resources to audiences that need it most 

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4. Using Co-creation as a Creative Agent

can forge deeper relationships that go beyond the campaign.

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5. Bespoke Still Matters

Consumers are craving more meaningful connections with brands, and they expect brands to understand and respond to their individual needs.  With many brands not quite ready to dive headfirst into large-scale events, hyper individualization and micro experiences will offer enriching online/offline experiences that make our audiences feel just as 

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5. Bespoke Still Matters

connected as with in-person experiences.

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6. Everyone is Welcome

The growing focus on physical and digital brand experiences combined provides new opportunities that can enhance experiences for all.  Providing equal access to all must be considered throughout the planning process to ensure accommodations can be made should people need them. Relatively basic features like live captioning can go a long 

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6. Everyone is Welcome

way to making events more inclusive.

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