Main e-Commerce trends in 2022

Main e-Commerce trends in 2022

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1. Online video consultations from the sales outlets

The pandemic has influenced the e-Commerce and started the trends of video consultations. The sellers are on the sales outlets, out of there they communicate with the client. This method was firstly used by Regenbogen, Karcher and M.Video. This is how the system works: a user connects to the site, looks for a product, learns its 

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2. An alternative for call centers — voice chatbots

This option is very comfortable, it also makes the expenses lower. A research company Kvint used voice chatbots and made a thorough analysis of the case.  The expenses on the call center were 2-3 times lower. There might be some difficulties with building a client communication scenario for the shop owner. But if 

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2. An alternative for call centers — voice chatbots

everything is done properly, artificial intellect becomes a superb solution for e-Commerce.

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3. Voice assistant usage

Many online businesses form different countries are following the voice assistant trend. Now this trend is getting even more popular here, but perhaps in 2022 only voice assistants will accept the orders. To optimize the platform for this trend, you will first need to optimize the content, and emphasize on the quantity of searches.

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3. Voice assistant usage

The company should focus on developing both, the website and the smartphone version if it is possible.

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4. The comfort and simplicity of buying

Users will use the website only if it is comfortable and easy to navigate. Time as a resource is very important now.  There is no need to make something complicated. If making an order causes difficulties for the clients, obviously they will search for another shop.

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5. Environmental goods

The entire world is following the eco trend, and e-Commerce is not an exclusion. The conscious clients are ready to pay more if the company tugged at their heartstrings. Environmental goods are in demand, even so are more expensive.  Modern customers are interested in supporting goods, which have been manufactured, 

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5. Environmental goods

re-processed or saved the environment. This sector of goods helps to protect the nature.  Businesses in 2022 should pay attention to this trend in e-Commerce.

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6. Omnichannel sales

To get orders, you need to show your goods to people, to reach to more people you should offer your product on many platforms.  As online shops came to our lives, potential clients may decide where and on what conditions to make the deal. A lot of advertising is done on Facebook and Instagram, a link to the product page is attached in the post.

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6. Omnichannel sales

If the advertisement is present on various platforms, the chance that someone will visit the shop is higher.  It is hard to trace the realization channels, so it is better when the clients’ base and communication base are all in one place. This type of integration is omnichannel.

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7. Original packaging

A trend for beautiful packaging is permanently in demand, it is a superb instrument, that attracts potential clients.  If the packaging is original, the chance of buying the product is higher. To create a packaging, a lot of designing is needed, because it should associate with the brand name. If it is environmental 

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7. Original packaging

friendly and aesthetic, make an accent on it.

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8. Fast payment methods

Instant payment is an important aspect for income growth. The owner should provide the fastest way to sell and receive the money.  This should be done while the contact between the brand and the client, or video consulting, or direct order on the website.  The moment of trust can not be lost. This is why the user 

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8. Fast payment methods

should be able to pay instantly, without changing the platform or any registrations.

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9. Customer Relationship Management is out of trend

Some options for clients attraction are getting out of trend, because they are not cost-effective in a long run.  Customer Relationship Management is substituted by client information gathering.   The business owners make a virtual portrait of their clients. A portrait that specifies their behavior on the internet. The 

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9. Customer Relationship Management is out of trend

communication channels of the shop are also used for it.

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10. Direct-to-Consumer selling

Businesses are choosing direct selling as a new way of selling goods to final consumers. This method is called D2C (direct-to-consumer). In the past, goods and services were sold from business to business. D2C is when a brand sells the goods directly to the consumer, without dealers and distributors. This approach means that the brand is 

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10. Direct-to-Consumer selling

understanding what are the consumers needs. Analyzes can be done to find the communication channels with the client, starting from the first meeting to closing a deal. By analyzing the present situation, we can say that modern brand do not use marketplaces, and do not post their product cards there. While having access to the auditory 

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10. Direct-to-Consumer selling

information, the platform are not sharing it willingly with the supplier.

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