Logo Design Trends 2022: Bringing Back the Hype for Logotype

Logo Design Trends 2022: Bringing Back the Hype for Logotype

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1. Tall Logos

Narrow and vertical, tall logos are back in style to break the ideal horizontal shape that we’ve all got used to. Same as with business cards, going vertical is a great way to stand out with a strong and unconventional design.  This, however, is a two-edged sword as being different has benefits and disadvantages for the same reason: some clients 

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1. Tall Logos

and audiences will love the fact you’re different, some will not appreciate it. It all depends on the brand strategy.

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2. Candy Colors

Surely, when your branding strategy is to stand out and draw attention, you can do quite the impression with the right color scheme.  One of the top graphic design trends for 2022 applies to the logo design trends as well. Beautiful logos striking with bold vibrant candy colors and not caring about moving away from the standard business logo.

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3. Outline Logos

Outline style, in general, has been gaining a lot of usages right next to flat design trends, but unlike the latter, it keeps getting more and more popular. Light and subtle, outline logos won’t overwhelm your design but will also help you emphasize its modern look.

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4. Serif Logos

This has been anticipated for a while as the serif vs sans-serif logo debate isn’t one that could ever end.  With little exception, serif fonts are widely accepted as traditional, conservative, and formal, leading to a handful of big brands abandoning them for modern sans-serif fonts in the last couple of years. Another reason would be that 

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4. Serif Logos

sans-serif fonts are more readable on a different desktop, tablet, or mobile phone resolutions. However, serifs have managed to catch up becoming more readable on the web as well. Now nothing can stop designers from implementing them on beautiful logos to resonate with the brand identity.

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5. Lowercase Logos

Using all lowercase letters in a logo as opposed to all caps isn’t something new (Adidas, BitCoin, amazon, faceBook, Intel, Wacom, etc.), however more and more it gains popularity in logo design for one particular reason.  The written words in a logo must serve as a picture, a collection of shapes rather than an actual word following the 

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5. Lowercase Logos

rules of grammar. All lowercase letters fit together in visual harmony.  The reason why this trend can’t apply to some logos is the tricky letters (lowercase l vs capital I), and letters difficult to kern. It all depends on the word and how creative can you be with the font.

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6. Art Deco

Another one of the biggest graphic design trends for 2022 appears in the logo trends with full power.  We’re in the new 20s with a blast from a century ago with Art Deco, packing both class and machine-age streamlining sleek geometry. Just look for the symmetry, geometry, and The Great Gatsby aesthetics. When done 

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6. Art Deco

right, Art Deco logos look elegant and classy, yet modern and resilient, adaptable to any design.

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7. Neon Vision and Holographic Logos

specially great for dark backgrounds and futuristic designs are the trendy neon and holographic logos that strike with flashy color gradients to make an impactful impression.  While Art Deco makes a comeback with clean and elegant geometry, Neon is all about bringing the 80s synthwave back into design and making it glow in the dark.

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8. Cartoon Logos

We gladly declare that cartoons are not just still in the market for logos, but they are more popular than ever.  Combined with lovely animations, cartoon mascots come to life as dynamic and engaging logos for different business fields, and not just for brands who target the youngest audiences.

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