Key Trends Driving Small Businesses in 2022

Key Trends Driving Small Businesses in 2022

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1. Employee discontentment

A recent Harris Interactive Survey found only 20% of U.S. workers are very passionate about their jobs, so it should come as no surprise that 2021 has been the year of the ‘Great Resignation. What has surprised employers is that a considerable number of employees are not simply jumping to another job but are instead stepping into the world 

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1. Employee discontentment

of entrepreneurship. A recent Wall Street Journal article reported, ‘the number of unincorporated, self-employed workers has risen by 500,000 since the start of the pandemic’ which is something we haven’t seen the likes of since the financial collapse of 2008.

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2. “The Expert Economy”

“While there has always been a market for contract and freelance workers, disruptive companies, like Instacart, Uber, Door Dash and Etsy, have utilized technology to drive the growth of a gig economy.  Knowledge workers have taken notice and now, in the wake of the pandemic, dissatisfied employees are leveraging their expertise to build small 

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2. “The Expert Economy”

businesses using those same principles at an unprecedented pace.   Whether entrepreneurship is the fulfillment of a lifelong dream, the conscious decision to put mental health and family first or driven by desperation over countless job interviews that led nowhere, these solopreneurs are combining their work knowledge with 

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2. “The Expert Economy”

technology tools to carve a niche in the marketplace that enables them to be in charge – professionally and personally.”

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3. Record SaaS adoption

“Small businesses often face the same challenges as large enterprises but lack the same technology solutions and IT resources.  2021 found companies of all sizes scrambling to deploy technology to empower a disseminated workforce to meet changing market and customer demands. Fortunately, the shift to SaaS 

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3. Record SaaS adoption

solutions has leveled the playing field allowing small businesses better compete against bigger companies. Driven in part because of the flexibility and affordability associated with lower subscription-based pricing models, small businesses will adopt SaaS at a record pace in 2022. Whether it’s the need to effectively manage remote 

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3. Record SaaS adoption

employees, enhance the customer experience or automate workflow processes, the small business trend of adapting SaaS solutions is the key to cost-effectively getting more done.”

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4. Focus on Automation

“Whether you’ve been in business 20 years or 20 days, today’s small business owners are looking for tools that help free up their time.  Often day-to-day tasks like invoicing, scheduling and follow up, force entrepreneurs to work “in” the business instead of stepping back to focus on strategic activities that will enable business growth. Tools 

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4. Focus on Automation

that can automate manual and repetitive processes to enable entrepreneurs to work on their terms will catch fire in 2022.”

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5. Increased demand for coaching and training

“COVID-19 displacements, better technology, and consumer mental health challenges are some of the drivers that will drive demand for coaching and online training in 2022.  Over the past year and half, companies and individuals found out they weren't quite as nimble as they thought they were and recognized the value 

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5. Increased demand for coaching and training

outside experts could provide in seeing around corners and uncovering blind spots.  A recent report stated that nearly 77% of coaching professionals agreed that coaching will continue to have a role in business, which in turn, will fuel a battle for online course hosting platforms.”

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