Before recruiting candidates on social media, it can be helpful to identify your goals. Identifying key performance indicators can ensure social media recruitment is right for the positions for which you're looking to hire.  You may set recruitment goals like increasing

the traffic to a job posting or reaching a specific number of applicants for a position.

Identify your ideal candidate for the position in which you're hiring and decide where they're most likely to spend their time online.  For example, recruiters for careers that involve graphic design may find ideal candidates on visual social media 

platforms, whereas recruiters looking for candidates with programming experience may find them on discussion boards.

Create a social media presence before reaching out to candidates. Company profiles that demonstrate culture and values can help attract more candidates for an open position.  Creating a social media presence also involves determining your brand 

voice and messaging to ensure it's consistent across all social media platforms. This gives potential candidates a better idea of the company's culture, allowing them to determine if the position and company are the right fit.

Having clear guidelines on how interested candidates can apply for open positions can help quicken the hiring process.  While recruiters may use social media to inform followers of an open position or to contact potential candidates, 

having a clear understanding of the next steps can make things more efficient and timely. This may include requesting interested candidates to email the hiring manager or sending them to an online application.