How To Start a Blog and Make Money

How To Start a Blog and Make Money

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1. Pick a topic

When creating a blog, the first step is to determine your niche or target audience.  What will you write about and who will you write for? Deciding what you plan to talk about on your blog will inform future decisions.

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2. Choose a name

After you've decided on a topic to build your blog around, you can choose a name. It can be helpful to explore other blogs within your niche to see how they brand themselves.  However, avoid limiting yourself to only looking at blogs that are similar to what and how you will be writing. Looking outside of your niche could still provide valuable inspiration.

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3. Purchase a domain

After you've decided on a name, it's time to choose and purchase the domain, also known as a web address (logitandblogit.com is an example of a domain).  Most of the time, this will simply be your blog's name. You can purchase your domain ahead of time or you can also usually buy it through the web host you choose to use.

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4. Select a platform

A platform is a site that you use to build and host your blog. Web hosting sites will vary in price and usability so make sure to do your research before choosing which platform you want to use.  Regardless of your choice, check that it is self-hosted, meaning that it will allow you to connect your own domain to the blog. Self-hosted sites will 

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4. Select a platform

give your blog more visibility, are more sustainable long-term and give the impression that you are serious about your blogging.

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5. Design your blog

Many web hosting sites assist you in designing your blog by providing templates, themes and easy-to-use navigation.  Your blog's design is where you get to showcase your creativity by creating an eye-catching landing page for your readers. In addition to the blog's aesthetic, you'll probably also want to include a section that tells your readers about you and your mission.

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6. Write useful content

Now that you have completed the foundational steps, it's time to start writing. You'll want to focus your efforts on creating content that offers the reader some value.  They need a reason to keep reading so try to write about things that will change their life, even if it is in some very small way. Additionally, this will develop a level of trust and 

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6. Write useful content

camaraderie between you and your readers, which will be vital if you hope to monetize your blog in the future.

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7. Promote your blog and build engagement

You have built your blog, so now you need people to read it. Though some people may stumble upon your site after an Internet search, you're going to have to attract a majority of your first readers. Here are a few tactics that you can use to promote your blog: 1. Use SEO, also known as search engine optimization. SEO sounds scary but it simply 

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7. Promote your blog and build engagement

refers to incorporating specific words and phrases to ensure that your blog is popping up when people search keywords. Most platforms offer a place for you to add the SEO for specific pages and articles. - Create a profile for your target audience. Who are you trying to reach? Build a persona for your target audience and then use it to figure out what 

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7. Promote your blog and build engagement

other blogs they like to read and what information they find valuable. After you've determined where they frequent online, make yourself visible there by offering to create a guest post, leaving comments or providing answers to questions that are left. Here are some questions you can ask about your target audience:

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7. Promote your blog and build engagement

– What social networks do they use? – What accounts do they follow on social media? – Do they listen to podcasts? – Do they engage in forums? – What blogs do they read? 3. Write guest posts. As we've already mentioned, offering to write guest posts can be a great way to promote your own brand and blog. However, you 

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7. Promote your blog and build engagement

can also gain traction on your blog by asking others to appear as guests on your site as well. They will likely post about their experience, encouraging their readers to visit your site.

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