How To Make Your LinkedIn Stand Out

Finding a job

Announce your job search The best way to get what you want is to ask for it. If you’re actively job searching, let your network know!  You can create a LinkedIn post announcing your job search or even reach out directly to individual contacts to ask for leads. 

Finding a job

Try asking for informational interviews from people already in the role or industry you’re targeting, and build a rapport before coming right out and asking for a job.

Finding a job

Understand ATS Applicant Tracking Systems (ATS) have become increasingly commonplace, and 2023 is seeing this trend continue. ATS are essentially tools that employers use to screen resumes and applicants. That means, when you apply for a job, your resume will be passed 

Finding a job

through one of these systems.   But how does LinkedIn factor into this? A more recent ATS trend has these programs automatically pulling information from your online profiles, which means you’ll want to make sure your LinkedIn profile is up to date, that 

Finding a job

it matches the information on your resume, and that you’ve deleted any old posts that risk flagging you in the wrong way.

Finding a job

Use the #OpenToWork feature A super easy way to let people know you’re job searching is to use LinkedIn’s built in “Open To Work” feature. Here’s how to enable it: 1. Click the “Me” icon at the top of the LinkedIn homepage. 2. Click “View profile.” 3. Below your name and 

Finding a job

headline, click “Open.” 4. Select “Finding a new job.” 5. Fill in the requested information, including who you want to be able to see that you’re job searching. 6. Click “Save.”

Getting more views

Optimize your profile In 2023, keywords are more important than ever before. This includes your headline, summary, and work experience itself. Unlike a resume, it’s worth adding extra details to your job titles on LinkedIn — for example, instead of listing your job title as “Analyst,” try “Analyst".

Getting more views

Make your headline count Don’t make the mistake of using a basic, non-descriptive headline like “Sales Representative.” Your headline can have up to 120 characters — so use them! Add in details and relevant keywords.

Getting more views

Write a detailed summary Your LinkedIn summary is another area where it pays to elaborate. It can be longer than you think — around 200-300 words, or a few short paragraphs, is ideal.  You should write your summary in first person and include your work 

Getting more views

experience, accomplishments, and awards. Always finish with a call to action that lists your preferred contact methods, like your email address or twitter handle.

Getting more views

Add more connections Arguably the easiest way to boost the visibility of your profile is to add more connections.  The LinkedIn algorithm means that the more connected you, the more visibility you’re likely to see on your posts — 500 connections seems to be the sweet spot for high visibility.

Getting more views

Recruiters are also more likely to find you if you have mutual connections — having a second, third, or even fourth-degree connection in common can make a big difference.

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