Your profile picture is the first thing people will see when it comes to your profile. It's your introduction to your professional brand, so a lot of first impressions will be based on it. You want to ensure that your picture is clear and faithful, meaning it should be recent, and it should show how you currently look

void having just another neutral picture of yourself as your background.  If you want to feature in your background picture, make sure you choose an image that displays you doing something relevant to your work or your brand (attending an event, 

receiving an award, or just working hard in the office are good examples).

Headlines are a great way to address visitors directly. Address the viewer directly and attract their attention. In many ways, headlines on LinkedIn follow the same rules as meta descriptions used in SEO.  Avoid unnecessary symbols or the use of only uppercase letters.

Your LinkedIn Profile summary is the text that appears at the top of your LinkedIn profile, the "About" section.  Whether you use it to put career choices in context, highlight your biggest achievements, or show off your personality, the summary is your chance to put your best self out 

there. It strengthens your first impression in a way no other Profile section can.

Make a habit and bring your LinkedIn profile into everyday networking conversations. Whether it's at the end of a meeting or a conference or an event, imagine your LinkedIn profile as the online version of your business card. If you're handing a business card to someone, you should also try to connect with them on LinkedIn.

Recommendations can be extremely valuable, especially if coming from people who are respected in your network.  If a high-profile client, past employer or leader in your space writes a recommendation for you and your business, you have a surefire way to positively impact 

prospective customers or employers, torn between choosing you or someone else.