Before you hit "apply" on a job posting, it's important to read through the job description and understand what the job actually entails. Do your previous core responsibilities translate into skills that this job posting is asking for—skills that would make you a great fit for the position?

The next step in deciding which skills should go on your resume deals with personal branding. You want to make sure you are "branding" yourself correctly for job opportunities. By that, we mean knowing what type of service you provide for a company—and what skill sets support that service.

The key to getting your resume past the ATS is to include only hard skills on your resume. Hard skills (skills that tie directly to core responsibilities) are what applicant tracking systems (ATS) and hiring managers want to see.  They're quantifiable. If you can't quantify it,

it's probably a soft skill. Soft skills DO NOT belong on your resume.

Customizing your resume is veryimportant. You'll probably have to highlight different skills for the different jobs you apply for.  That means customizing your resume for each job application.