Hot Job: Marketing Director

Hot Job: Marketing Director

Learn more

Next page

Marketing director duties and expectations

Depending on the industry focus and company's needs, this role can vary quite a bit.  In general, the director of marketing manages the marketing process from research and planning to execution and analysis. In most cases, the following job responsibilities can be expected: – Participate in the 

Next page

Marketing director duties and expectations

development of branding and corporate identity initiatives – Develop and implement marketing plans, including promotional calendars and programs, new product introductions and other marketing projects – Develop and manage marketing budgets – Develop sales forecasting and product branding plans – Establish and grow a target market share

Next page

Marketing director duties and expectations

– Monitor costs and budgets – Conduct customer, brand and product research initiatives – Offer expert advice to develop innovative advertising, public relations, social media and events – Negotiate with media partners to guarantee advantageous contracts – Work with new business development team and sales teams on brand initiatives

Next page

Marketing director duties and expectations

– Manage agency providers, consultants, freelancers and other suppliers, including contract negotiation and management – Demonstrate excellent communication and interpersonal skills – Supervise a marketing team, including hiring, training, workloads, schedules and deadlines – Oversee the operation of a 

Next page

Marketing director duties and expectations

company’s website or email marketing program and provide analytics reviews

Next page

Experience, skills and education

Experience is the most important requirement. The director of marketing generally has at least five to 10 years of applicable experience.  Knowledge of finance, especially expense management and profit and loss statements, is desirable. Familiarity with the creative side of marketing and design is important. For some 

Next page

Experience, skills and education

organizations, the job may require an MBA as well. A director of marketing must have excellent communication skills — whether it's for pitching new business or writing customer lifetime value reports. The ability to garner consensus from a large team is important and obtaining stakeholder buy-in on new, complex or challenging ideas is essential. 

Next page

Experience, skills and education

Soft skills such as good attention to detail, versatility and leadership abilities also rank high on the list of desired qualities for a manager at this level. The best marketing directors are able to work cooperatively and effectively with different personality types as well as other departments, vendors and clients. They can transition 

Next page

Experience, skills and education

seamlessly among projects of varying scale, audience, format and distribution channel. Additionally, they know their own weaknesses and can work around these shortcomings through delegation, collaboration and excellent resource utilization.

More

Read

10 New Job Fields for Women in 2022

10 Steps to a Resume That Will Get You Hired

10 Important Career Tips for Women

See More

See More

See More