Hot Job: Content Strategist

Hot Job: Content Strategist

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Content strategist duties and expectations

What is a content strategist? The core function of the job is developing a content strategy based on a company’s or client’s business objectives and a customer’s or end user’s needs.  Creative professionals in this role oversee content requirements and create content strategy deliverables across a project life cycle. 

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Content strategist duties and expectations

This can include conducting content audits (qualitative analyses of all the content on a network of sites and social media accounts) as well as gap analyses. The content strategist is often in charge of creating and maintaining editorial calendars, style guides, taxonomies, metadata frameworks and content migration plans. 

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Content strategist duties and expectations

Content strategists may also be responsible for managing other employees and freelancers, maintaining budgets, and assisting with the technical integration of content.

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Skills and traits of content strategists

High-level thinkers who also have a penchant for keeping track of details are ideal candidates for this job. Content strategists must be standout idea generators and problem solvers with excellent communication and organizational skills. These strategy experts must have the analytical abilities necessary to gather key 

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Skills and traits of content strategists

business and user insights, and apply their strategic planning skills to create a long-term vision for the content that’s generated. Project management experience will help the content strategist keep projects on track and within budget. Other desirable traits include the ability to compellingly communicate a brand’s story, 

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Skills and traits of content strategists

and a design sensibility to envision how content will be presented or distributed in formats other than text-based articles, such as infographics or multimedia presentations. A firm understanding of user experience and strong search engine optimization (SEO) and search engine marketing (SEM) skills are often preferred.

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