Higher Ed Trends to Watch in 2022

Higher Ed Trends to Watch in 2022

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1. A Shift Away From Zoom Events

Our friend Zach Busekrus from Enrollify had an interesting prediction about Zoom events. He feels that virtual events and orientations will decline, despite the shift of virtually everything. And, in his words, even if it doesn’t decline, it should. Proposing that schools focus less on a live online experience, and more work into engaging 

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1. A Shift Away From Zoom Events

explainer videos. These allow students and parents to learn about your school at their own pace without buffering, connection issues, and all other uncomfortable experiences that come with virtual events. This shift frees up resources to invest in live events that make more of an impact. The average cost of visiting colleges is about $2000… so when families 

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1. A Shift Away From Zoom Events

come for a campus visit, you better make an impression. Modern technology allows you to bring your campus to your prospective students and their families (alumni too!) in a way that’s enjoyable and convenience for them. So as we move away from Zoom events, invest more in engaging video content and other virtual campus experiences.

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2. Remote Learning is Here to Stay

Depending on where you are, there may still be restrictions on in-person learning. Even if COVID disappeared tomorrow (and we wish it would), flexible learning options are here to stay. Across industries and academia, we’ve adapted to remote life. For many, this was a welcome change. Your school may have to stay flexible to 

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2. Remote Learning is Here to Stay

attract students in this group. At this point in the pandemic, higher ed has adjusted to create online learning experiences for current and prospective students.  Now is the time to improve on your offerings and incorporate tech to streamline the experience. Videos can be easily shared through web chat, text, and 

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2. Remote Learning is Here to Stay

email, easily available to reference when students are choosing colleges.  Your school should be using video as much as possible, prioritizing 1-to-1 videos to personalize the admissions process.

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3. The Social Media Landscape Has Changed

If you haven’t broken into TikTok and YouTube, it’s time. Generation Z has a reputation for not paying attention, not following through, and not responding… and it has everything to do with the channels you’re using.  If you’re communicating correctly, meeting them on their preferred channels, you’ll find a highly engaged audience.

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3. The Social Media Landscape Has Changed

You can create lasting connections with students simply by being authentic and helpful on your social channels. Connected students turn into powerful advocates for your institution. The best social media channels feature student stories, student experiences, and student takeovers to better show campus live from their point of view.

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4. Conversational Marketing is a Must

Gen Z doesn’t put up with the often-frustrating online experiences we’ve all accepted and become accustomed to. The best way to meet them is on their favorite channels and with easy, enjoyable experiences. The college search and admissions process is extremely difficult. The easier your school can make it, the 

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4. Conversational Marketing is a Must

higher your enrollment numbers will be. Optimizing your website with webchat and easily searchable video content is essential. You hear the term “conversational marketing” thrown around a lot, but most people don’t know what it means. Conversational marketing is about being there to help students when and 

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4. Conversational Marketing is a Must

where they need it, making their journey through the student lifecycle as easy as possible. If your school hasn’t already, it’s time to invest in tools that can help you do that.

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5. Higher Ed is Facing a Mental Health Crisis

While many colleges and universities offer support services, students who are struggling are hesitant to seek help. Schools are struggling to manage COVID’s long-term mental health impact on current and prospective students. Here are 12 actionable tips on how to better support your students with additional 

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5. Higher Ed is Facing a Mental Health Crisis

guidance on creating a communication hub and creating an inbound and outbound support strategy.  Is your school limited in on-campus resources?  Find resources and organizations in your community and partner with them. At a minimum, create a hub for your students with links to the resources available in the community.

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6. Prospective Students & Families Want a Good Investment

More than ever, students and parents are questioning if higher education is worth the cost of admission. Schools that can prove a return on that investment have a HUGE advantage in the competitive landscape. Finding clever ways to do so is key. Use alumni to engage with students, share their experiences, and give real-life 

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6. Prospective Students & Families Want a Good Investment

examples of what their education is worth. This helps every department, from admissions to advancement, as it increases engagement on an enterprise level.

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