Freelance Writing Trends for 2022

Freelance Writing Trends for 2022

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1. The Great Resignation + boost in e-comm/the digital world

With the recent boosts in e-commerce and the world becoming more digital, there are robust opportunities for new freelance writers. Brands are investing heavily in content marketing and copywriting. (Approximately 82% of marketers are actively investing in content marketing.) Many content marketers are moonlighting.

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1. The Great Resignation + boost in e-comm/the digital world

Jimmy from superpath published his report that says 32% of content marketers with a job also freelance. Freelance is hot right now.

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2. High demand for content repurposing & productized services

Brands see the value in repurposing content for different purposes and platforms.  There are many opportunities for freelance writers to offer repurposing as a service. Freelancers can offer upsells like research services, editing, etc.

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3. The rise of community support/value of a freelance community 

Since the pandemic and as people spend more time online, the value of community is growing. We are seeing the rise in the community across various industries—e-commerce, crypto, marketing, and — yes — freelance. Freelancers with community support can avoid potential pitfalls.

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3. The rise of community support/value of a freelance community 

Community access = easy advice on getting started, managing relationships with clients, and the opportunity to build friendships and a referral network. We are seein g the rise in the co

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4. More freelancers building personal brands & it's paying off

More freelancers are building personal brands to get clients and network with other like-minded friends. We're seeing more Twitter leaders, newsletters, blogs, and beneficial podcasts. Growing a personal brand pays off in terms of more clients, consulting opportunities, speaking opportunities, etc.

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