Five Digital Trends That Will Change Commerce In 2022

Five Digital Trends That Will Change Commerce In 2022

Learn more

Next page

1. Into the Metaverse Shop

Standing out in a crowded digital marketplace means turning the static online experience up a notch (or several).  The promise of a better connected, more holistic virtual world known as the metaverse could further transform online shopping by creating immersive brand interactions and shopping engagements.

Next page

1. Into the Metaverse Shop

In some ways, the metaverse is an extension of the virtual, augmented and mixed reality technologies in use today.

Next page

2. Delivery in Minutes

Convenience has driven the evolution of delivery. Reducing delivery times will be key to sustain e-commerce growth.  In the last year, startups like Getir, Cajoo and Gopuff received a windfall of venture capital to support this objective.  These players aspire to steer the next stage of development

Next page

2. Delivery in Minutes

—delivery in as little as 10 minutes. To achieve this, they focus on localizing operations and positioning products closer to the end-consumer before an order is placed. Emerging from the pandemic, ultrafast delivery will likely shape the next iteration of e-commerce, making impulse purchases more accessible online.

Next page

3. Green E-Commerce

The e-commerce boom has put convenience and sustainability at odds. Online orders have led to higher carbon emissions from the last mile with same-day deliveries further increasing emission-intensive air transport. Moreover, online deliveries from retailers and foodservice operators often come in single-use plastics and other non-

Next page

3. Green E-Commerce

recyclable materials. On top of that, e-commerce produces high rates of product returns, causing additional emissions and packaging waste.   Against this backdrop, online players are under scrutiny to make products, packaging and deliveries more sustainable.

Next page

4. Pickup Perks

Global supply chains are being pushed to the brink, and labor shortages are intensifying.  These factors have a ripple effect on expected delivery timeframes, which are becoming less reliable. Alongside this evolving consumer mindset, operators realize that pickup serves their best interest more than home 

Next page

4. Pickup Perks

delivery. Lower costs are incurred in comparison.  And click and collect is the only e-commerce fulfillment method that could help revive foot traffic.

Next page

5. Predictive Personalization

Creating an ecosystem that offers more than a singular product or service can help build loyalty and encourage consumers to share even more of their personal data.  Amazon and Alibaba are two best-known examples of companies that have diversified beyond their core offerings to create platforms that keep consumers coming back.

Next page

5. Predictive Personalization

Ultimately, digital consumers respond to brands that can foster an intimate conversation by cultivating a store or website that seems specially designed just for them—or put another way, a segment of one.  Companies also must shift from reactive to real-time, and even predictive, customer strategies.

More

Read

10 New Job Fields for Women in 2022

10 Steps to a Resume That Will Get You Hired

10 Important Career Tips for Women

See More