Five Digital Trends That Will Change Commerce In 2022

Five Digital Trends That Will Change Commerce In 2022

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1. Into the Metaverse Shop

Standing out in a crowded digital marketplace means turning the static online experience up a notch (or several).  The promise of a better connected, more holistic virtual world known as the metaverse could further transform online shopping by creating immersive brand interactions and shopping engagements.

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1. Into the Metaverse Shop

In some ways, the metaverse is an extension of the virtual, augmented and mixed reality technologies in use today.

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2. Delivery in Minutes

Convenience has driven the evolution of delivery. Reducing delivery times will be key to sustain e-commerce growth.  In the last year, startups like Getir, Cajoo and Gopuff received a windfall of venture capital to support this objective.  These players aspire to steer the next stage of development

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2. Delivery in Minutes

—delivery in as little as 10 minutes. To achieve this, they focus on localizing operations and positioning products closer to the end-consumer before an order is placed. Emerging from the pandemic, ultrafast delivery will likely shape the next iteration of e-commerce, making impulse purchases more accessible online.

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3. Green E-Commerce

The e-commerce boom has put convenience and sustainability at odds. Online orders have led to higher carbon emissions from the last mile with same-day deliveries further increasing emission-intensive air transport. Moreover, online deliveries from retailers and foodservice operators often come in single-use plastics and other non-

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3. Green E-Commerce

recyclable materials. On top of that, e-commerce produces high rates of product returns, causing additional emissions and packaging waste.   Against this backdrop, online players are under scrutiny to make products, packaging and deliveries more sustainable.

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4. Pickup Perks

Global supply chains are being pushed to the brink, and labor shortages are intensifying.  These factors have a ripple effect on expected delivery timeframes, which are becoming less reliable. Alongside this evolving consumer mindset, operators realize that pickup serves their best interest more than home 

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4. Pickup Perks

delivery. Lower costs are incurred in comparison.  And click and collect is the only e-commerce fulfillment method that could help revive foot traffic.

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5. Predictive Personalization

Creating an ecosystem that offers more than a singular product or service can help build loyalty and encourage consumers to share even more of their personal data.  Amazon and Alibaba are two best-known examples of companies that have diversified beyond their core offerings to create platforms that keep consumers coming back.

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5. Predictive Personalization

Ultimately, digital consumers respond to brands that can foster an intimate conversation by cultivating a store or website that seems specially designed just for them—or put another way, a segment of one.  Companies also must shift from reactive to real-time, and even predictive, customer strategies.

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