Social media platforms are one of the best ways to connect with your customers, both current and potential. Make sure you have an active presence on at least one social media platform that resonates with your target audience. Once you have a profile set up on the social
media sites of your choice, make sure you're engaging with your audience every day by posting content (eg., new products or services), responding to comments and answering questions in a timely manner.
You can take advantage of small business loans for women as well as special government grants for women entrepreneurs. Governments in most countries have dedicated budgets and schemes for women in business. See if you can take advantage of this.
As you build your business, it makes sense to start building a community around your own tribe. Building a community is a time consuming process. You’ll have to spend dedicated time and effort towards building relationships with every person in your community.
If you have no clue where to begin with this, start by sharing your inspirations to your audience who you feel can be part of your community. Think of your customers, like minded people, etc.
Tell your story which also reflects your personality in your brand. As an example, if you are running an online apparel business and if you also believe in the cause of women empowerment, you can demonstrate your brand values by hiring skilled women below poverty line for stitching and other related activities.
Find people who have been in your shoes before and ask them questions about their experience such as what challenges they faced when starting out and how they overcame them. Alternatively, look to recruit an advisory board to provide feedback on progress and ideas.