E-Commerce Trends 2022: What The Future Holds

E-Commerce Trends 2022: What The Future Holds

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1. The e-commerce landscape is getting more competitive

According to a recent industry report, e-commerce will account for 20.4% of global retail sales by the end of 2022, up from only 10% five years ago. In other words, the e-commerce space is becoming more crowded. The rapid growth of e-commerce can be attributed to many reasons — Covid-19 being a major one. In times of 

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1. The e-commerce landscape is getting more competitive

uncertainty, fears of the virus and stay-at-home policies have driven changes in consumer behavior, bringing offline footfall to online stores.  Large numbers of e-commerce businesses emerge as the times require.

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2. More e-commerce businesses go global to overcome growth bottlenecks

Total addressable market (TAM) is a common limiting factor of growth.  As businesses reach their growth limits in the domestic environment, the world will see more e-commerce brands expand into the global stage. The go-global movement is echoed by consumers. In fact, a recent survey revealed that 76% 

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2. More e-commerce businesses go global to overcome growth bottlenecks

of online shoppers have made purchases on a site outside their own countries.

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3. Conventional financing methods will take a back seat

Alternative financing is gaining popularity among e-commerce companies. Instead of taking out loans or trading equity for investors' money, many businesses now prefer other means of cash injection, such as revenue-based financing (RBF) and inventory financing. The paradigm shift didn't happen for no reason. When asked about why they switched 

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3. Conventional financing methods will take a back seat

from loans to revenue-based financing at Choco Up, my company's clients shared the following views: • Bank loans are time-consuming to apply for. • They don’t have eligible assets (e.g., cars or property) to pledge as collateral for loans. • Loan repayments in fixed installments would put pressure on their companies' cash flow.

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