Business trends for 2022

Business trends for 2022

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1. Hiring staff

 In 2020-21, the number of employing small businesses has increased by 14.2% from 2017-18.  Hiring staff is a natural part of business growth, allowing you to accomplish more in your business. Staff can also bring in fresh ideas and skills. You will also need to understand your obligations and responsibilities as an employer.

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2. Going digital

In 2019-20, 69% of businesses recorded using one or more information communications technologies. With the impact of the global pandemic, this number is expected to continue growing in 2022. Some digital marketing trends expected in 2022 include: - more personalised and interactive online services - such as use of social media 

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2. Going digital

platforms to interact directly with customers, or providing a tailored experience for customers on your business website; - increased marketing through social media - in particular the use of short video marketing on social media platforms; - use of voice and ‘near me’ searches – making sure your 

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2. Going digital

website SEO is also optimised for these search methods will make your business easier to find.

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3. Flexible working

In August 2021, 36% of workers had an agreement to work flexible hours and 41% regularly worked from home.  The move to more flexible working for workers is a trend that is expected to continue in 2022. Providing flexible working for your staff can: – reduce absenteeism and 

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3. Flexible working

increase productivity in your staff – help you retain skilled staff and reduce staff turnover – attract new talent to your business.

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4. Preparing for the unexpected

With ongoing uncertainty due to the COVID-19 global pandemic, it’s a good idea to make sure your business continues to prepare for unexpected situations in 2022.  There may be continued disruptions to supply chains due to varying border restrictions and labour shortage issues, particularly if you rely on imported goods for your business.

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5. Mental health and wellbeing

Mental health and wellbeing Following the uncertainties and challenges of the past years, it’s become more important than ever to look after your and your staff’s mental health and wellbeing. Having a mentally healthy workplace involves having: - a culture that understands mental health is everyone’s responsibility

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5. Mental health and wellbeing

- plans in place to manage mental health risks - staff that feel supported to talk about mental health - tailored mental health support for you and your staff.

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