BRANDING AND LOGO DESIGN TRENDS FOR 2022

BRANDING AND LOGO DESIGN TRENDS FOR 2022

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1. Complex animation with florid details

Animated logos remain trendy. Modern specialists learnt to make them very interesting and useful for brands at the same time. A combination of 2D and 3D animation, when a logo has several moving parts, is relevant.  Designers shouldn’t be afraid to play with details, create pictures of different complexity levels. These techniques help 

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1. Complex animation with florid details

not only to get the attention of a brand’s potential audience but also to tell a certain story. The use of 2D and 3D helps to keep the viewer’s attention much longer than it’s available for a simple animation in logos. This is a great trend because every time you watch the animation, you can find something new in it. Designers 

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1. Complex animation with florid details

like working with such animated details, as this is an interesting and on some level fun task.  You can make transitions from a simple moving picture to a more complex version of it.

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2. 3D gradients

A 3D gradient is gaining momentum. This is a perfect solution for our society where not a single person can imagine his life without a smartphone. Designers like gradients. They can help to make any group of colors unique and dynamic. 3D effects in logos, in particular, conical ones, are suitable for the central plot. They highlight the contrast between colors. 

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2. 3D gradients

Logo design specialists note that conical gradients will continue to be widely used. That is due to their possibility to turn simple projects into complex ones. 3D gradient logos look good on the screen. They give a designer a lot of opportunities – playing with colors, creating wonderful solutions with a modern and simple 

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2. 3D gradients

appearance. Beginners are recommended to master such things as depth, shadows, and 3D effects to develop relevant and useful logos for their clients.

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3. Keep it simple

Simplification isn’t just a logo design trend for 2022 – it is also a great solution for the implementation of many styles. A formula for the success of simplicity is based on three pillars – practicality, comfort, and aesthetics. Design navigation will be simple and sequential if you follow a logical order. A designer should be able to 

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3. Keep it simple

highlight vital information correctly. Another advantage of this trend is the possibility to provide the viewer’s eyes with the chance to rest. Too much information and unnecessary details surround us today and the simplicity will help to mitigate these circumstances and subdue them.

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4. Letter-play

Letters overlapping, «destruction» of their parts, incompleteness, emptiness in lines, and bleached parts – all of that draws the viewer’s attention to the logo.  The trend has a flip side – it’s essential not to overdo it. The inscription needs to remain distinctive. The audience shouldn’t be left guessing what brand they’re dealing with. 

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4. Letter-play

They  must remember it and recognize it next time.

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5. Emblem

The simplicity extends to an emblem as well. This solution has been popular for many years and it’s more often used in corporate graphics. Minimalism played a large role in this direction. Emblems became more accessible to the audience and the detailing remained unchanged. You indeed should understand that emblems are of symbolic 

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5. Emblem

nature. They can convey the brand’s idea and its secondary role regards to the sales of its services.  If we turn to the translation of the word «emblem» from Greek into Russian, we can see that it refers to a relief decoration. Most frequently, we see emblems of sports clubs and universities, which are piled with a lot of graphics, complex 

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5. Emblem

details, and colors.The difference between logos and emblems is that a logo doesn’t have to bring a deep meaning because its purpose is to be recognizable.  As for an emblem, a designer can use a large color palette, a lot of pictures, and other details in it. All of that is needed to express a meaning, why it was created in the first place.

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6. Artistic chaos, but at a moderate scale

A little carelessness, asymmetry, and creative chaos, but in moderation, – all that gives a designer the opportunity to get creative and make a logo for a customer, which would be corresponding to trends of 2022.  The composition should deliver the information to the audience and not be solely the demonstration of its author’s imagination.

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7. Harmony and balance

A complete alternative to the previous trend is harmony. You should prefer symmetry and moderation here. It may be an emblem or monogram. It will look nice and attractive. It’s important to pay attention to the choice of a font for an inscription. It should match well with the icon and complement it. These exact requirements apply to the color scheme of 

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7. Harmony and balance

the image as well. Harmony is number one.

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8. Combined and wordmark logos

A logo doesn’t have to include a separate symbol to make a designer convey his ideas to the audience. Even an inscription can fulfill this task and it doesn’t matter how original the font is. If everything is done properly – it will be remembered. A trademark and font can and must be combined in 2022. This will help to make the logo 

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8. Combined and wordmark logos

unique, adaptive, and interesting. It will be telling the audience its hidden meaning.

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9. Hand-drawn logos

According to experts, emblems with handwritten inscriptions can convey the company’s idea more accurately than their analogs.  You must admit that this format looks realistic and lifelike. In addition, it strikes the potential client’s eye. To meet all three requirements, a designer has to choose the most appropriate font. 

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9. Hand-drawn logos

The main requirements are attraction and readability. Handwritten font involves the use of classic versions of calligraphy. It seems that the inscription consists of separate strokes – it’s beautiful, romantic, and classy. Such an option will be suitable for brands, which are working in the creative direction, in the field of design and beauty, and companies specializing in 

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9. Hand-drawn logos

sales of sweet food products or children’s goods. How to choose a font? You can draw inspiration from online sources.  For example, a great platform like Pinterest. You can try to find real projects and derive inspiration from their ideas. This will let you determine the type of inscription easily. You shouldn’t 

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9. Hand-drawn logos

hesitate to derive someone’s ideas. It’s just inspiration and not theft.  Everybody in design takes something from one another and creates something of their own – new and unique.

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10. Bold typography

In 2022, you will see logos, which will raise the text from words that support the image to the focus itself. There will be strange and bold fonts, which are greatly complemented by outstanding characters. Oddities of typography in logos are a great trend.  This allows showing a company’s nature and making its logo original.

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10. Bold typography

There are many ways to make a font bold – it’s possible to play with the size of letters, their order, and positions.  Sometimes such ideas might seem crazy, but that’s the whole point of it. This trend will be good for those, who are tired of old standard fonts. You can scatter the letters or reflect them. There’s no right way to make a logo.

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10. Bold typography

The only requirement – it has to be legible and readable.

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