8 top small business trends of 2022

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1. Shifting toward eCommerce

In the past years, there’s been a steady shift of brick and mortar stores taking their businesses and services online and launching successful eCommerce websites.  Under the current climate, most small businesses are looking to eCommerce to create new opportunities through selling their merchandise online, either as their main source of income 

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1. Shifting toward eCommerce

 or in congruence with additional practices. If you’re a business owner and want to bring your traditional line of work online, you may find that starting an online store can actually improve your operations in ways you hadn’t thought were possible.

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2. Using mobile marketing

Mobile marketing is one of the biggest small business trends to take over the global stage with no indication of slowing down.  It means marketing your business to your mobile user audience by reaching them via their smartphones or tablets.  After all, as smartphone ownership continues to grow 

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2. Using mobile marketing

rapidly around the world - with an estimated five billion people carrying mobile devices - the most direct channel to your audience is very likely through their phone.

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3. Rolling out your app

More people are using their mobile devices to conduct daily transactions than ever before, from doing groceries to booking fitness classes.  As a result, it might be time to pair your small business website with a mobile app of your very own.  Create a mobile community with your app and invite 

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3. Rolling out your app

customers to become members to better engage with your business and stay up to date with your latest offerings.

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4. Personalizing customer service

In 2022, it’s more important than ever to clearly define your target audience.  Through understanding your customers’ behavior you’ll be better equipped to market your business or brand directly to them. Personalized customer service is about adapting services to the specific needs and wants of each of your clients.

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5. Rise of remote work

If you're a small business that depends on freelancers and remote workers, there are several ways to keep the work environment professional while making your staff feel supported from afar.  Remember that you can still foster a strong sense of team motivation without sharing a physical space. 

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6. Growing an online community

Creating an online community of like-minded individuals can foster valuable connections around your brand.  By sharing quality content about your field of expertise, from webinars to blogs, you'll be able to establish yourself as an authority in your industry and gain the trust of your audience.

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7. Promoting data transparency

If you’re a small business handling personal information, from collecting your customers’ names and email addresses to their credit card details, it’s important you implement and provide a privacy policy for your site.  A privacy policy is a statement that discloses some or all of the ways a website collects, uses and manages the data of 

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7. Promoting data transparency

 its visitors and customers. By creating a privacy policy, you are fulfilling a legal requirement to protect your client’s privacy, while also following a good business practice.  Make sure to be clear with your clients about the type of information you collect and how you use it.

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8. Being eco-friendly and socially responsible

Consumers, especially younger ones, are demanding companies step up to the plate and tackle in some shape or form social and environmental issues such as climate change, species extinction, and more.  Whether you're just learning how to start a business or looking to adapt to the latest trends, you should know that social responsibility is critical part of business management.

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