Before starting a job search, getting to know more about who you are and what you're looking for is critical.  Write down what your hobbies and interest are, take a self-assessment, and be sure to utilize aides like these affordable career resources.

Your brand is formed in various ways including in person, on social media (LinkedIn, Facebook, Twitter, Instagram), and on personal websites and correspondence.  You always want to leave a good impression on others, no matter if it happens in person or online. You must

know what you are good at. You also need to know what skills and expertise you possess that you want to leave with people. This will become your brand.

The first place to start when searching for employment is your personal network (former co-workers, family, friends, church members, and even friends on social media). These are the people who know you the best and will be more willing to refer you for an open position.

Your job application includes your resume, cover letter, portfolio (if applicable), and LinkedIn profile.  All of these materials are very important to your job search.

How do you figure out which companies to target? Create an interview bucket list—a list of 10 to 20 companies that you would love to work for that also hire for your skill sets. Be proactive and contact hiring managers, even when there aren't 

open positions posted on their company websites. Introduce yourself and see if you can obtain an informational interview to find out more about the company and what they look for in candidates.

After you've targeted the companies that you feel passionate about working for, put together a plan that will help you get hired at one of them. Regularly evaluate your plans and strategies and stick with things that have had positive results. If what you are 

doing is not bringing results, it's time to try a new approach.

Once you have taken the steps to apply or inquire about a position, follow up with employers.  Send a quick note that reiterates your passion for the company and desire to work there, and share an interesting article or video that you think they would find 

interesting. It's about providing value in the little ways that you can to strengthen the connection.

Don't get comfortable with your accomplishments.  Continue to develop your skills and gain more experience while you are conducting your job search—and even when you are employed.