8 Small Business Trends to Look Out for in 2022

8 Small Business Trends to Look Out for in 2022

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1. E-commerce businesses will thrive

Many trends sprouted in the last year or so due to businesses needing to adapt to survive the pandemic.  One trend I’ve seen that will continue to be strong in 2022 and beyond? E-commerce. E-commerce businesses that sell products and services online are becoming huge. Why? Customers can easily and safely shop from home. And, 

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1. E-commerce businesses will thrive

 business owners don’t have to worry about having a brick-and-mortar location.  Not to mention, business owners can steer clear of some overhead costs; they can do all of their business online. It’s truly a win-win. If you’re thinking about starting a business but are leery about opening a storefront, starting 

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1. E-commerce businesses will thrive

an e-commerce business may be the perfect new trend to follow.

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2. Remote work will continue to be popular

It’s no secret that remote work took the world by storm in the last year and a half.  Nearly half of employees worked from home in 2021 due to the pandemic. And if you experimented with remote work like I did at my company, you probably found that it has quite a few perks for both your business and employees (or as I like to call them, “coworkers”). 

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2. Remote work will continue to be popular

Because remote work was such a big hit the last two years, I see it sticking around next year (and maybe even for good).

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3. Communication applications will only grow in importance

A big part of making your business work is prioritizing clear communication with your team.  Otherwise, poor communication with your team could lead to poor collaboration and even workplace drama (eek!).  To strengthen communication in this remote era, 

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3. Communication applications will only grow in importance

communication tools and applications have become a must-have trend.  And if I had to guess, it will continue being a big part of the year to come.

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4. Cashless payments will become standard for businesses

At one point in time, cash was king. But, move over cash, because there’s a new trend in town taking over payments.  That’s right—I’m talking about cashless payments. As technology advances, more cashless payment options will become available, which means your business may have no choice but to keep up to satisfy customers. In addition to 

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4. Cashless payments will become standard for businesses

accepting standard payments, consider also adding a cashless payment option or two to your list.  That way, you can keep up with the times while also giving your loyal customers a few options when it comes time to pay.

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5. More and more events will be virtual events held online

Continuing with the Covid theme, you know what else I predict to be a hot small business trend for 2022?  Virtual events. I’m talking about conferences, meetings, and trade shows. Why? Because Covid is still hanging around.  Not to mention, hosting virtual events can help expand your reach and allow for more attendees. 

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6. Personalized artificial intelligence will become more commonplace

Artificial intelligence (AI) has quickly gained traction in the business world to help streamline certain tasks, and it’s going to become even more sought-after in the years ahead. Depending on the type of artificial intelligence, this technology can help you increase sales, get to know your customers better, and 

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6. Personalized artificial intelligence will become more commonplace

even prevent fraud—and who doesn’t want all of that?

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7. Video marketing will continue to grow in popularity

Video marketing is packed with perks and opportunities for business owners. Don’t believe me? Approximately 84% of people say a brand’s video convinced them to buy a product or service. And, 54% of consumers want to see more video content from a brand or business they support. So if you want to take your marketing up to the next level in 

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7. Video marketing will continue to grow in popularity

2022, consider incorporating videos into your marketing strategy.  Test out using different platforms, like Facebook and TikTok, to market your company using videos (and don’t be afraid to have fun with it!).

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8. Gig workers will make up large part of the workforce

Freelancers, or gig workers, make up a huge chunk of workers. Last year, there were 59 million people doing freelance work in the United States. And, that number is only going to continue to grow in 2022, especially with our new normal from Covid. Now you might be wondering, What in the world do gig workers have to do with my 

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8. Gig workers will make up large part of the workforce

business? Depending on your needs, it could be a match made in heaven.  You can hire a freelance worker to do a one-time job and get expertise in a certain area. Not to mention, you can cut down on costs associated with hiring a full-time employee. Just like children are our future, so are gig workers. If you’re 

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8. Gig workers will make up large part of the workforce

looking for high-quality work for a lower administrative cost, consider looking into freelance options for your business this coming year.  And who knows, maybe you’ll find a worker you like so much that you’ll want to hire them for good (can you say win-win?).

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