In the past years, there’s been a steady shift of brick and mortar stores taking their businesses and services online and launching successful eCommerce websites. Under the current climate, most small businesses are looking to eCommerce to create new opportunities. Some of these include selling merchandise online, either as a main source
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1. Shifting toward eCommerce
of income or in congruence with additional practices, while manufacturing can be done anywhere.
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2. Using mobile marketing
Mobile marketing is one of the biggest small business trends to take over the global stage with no indication of slowing down. It means marketing your business to your mobile user audience by reaching them via their smartphones or tablets. After all, as smartphone ownership continues to grow
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2. Using mobile marketing
rapidly around the world - with an estimated five billion people carrying mobile devices - the most direct channel to your audience is very likely through their phone.In addition to using small business apps to manage your business, you can also use an app to connect with customers and cater to users on-the-go. For example, you can keep your
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2. Using mobile marketing
customers up-to-date by sending text messages of your latest promotion with consent.You can also use geo-targeting to reach out to potential clients who are in your area using Google ads, which allows advertisers to target mobile users in specific geographical locations.
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3. Rolling out your app
More people are using their mobile devices to conduct daily transactions than ever before, from doing groceries to booking fitness classes. As a result, it might be time to pair your small business website with a mobile app of your very own.With the Wix Owner App, you can manage your business at
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3. Rolling out your app
fingers’ reach. You can also up your marketing strategy by sending mobile push notifications from your app.On top of that, you can invite customers to download the Spaces by Wix app so that they can connect with your business on mobile. This lets them book services, purchase products and stay connected via chat, groups and forums.
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3. Rolling out your app
Create a mobile community with your app and invite customers to become members to better engage with your business and stay up to date with your latest offerings.
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4. Personalizing customer service
In 2022, it’s more important than ever to clearly define your target audience. Through understanding your customers’ behavior you’ll be better equipped to market your business or brand directly to them. Personalized customer service is about adapting services to the specific needs and wants of each of your clients.
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4. Personalizing customer service
People today do not want to be bombarded with too many options and prefer a personal touch instead, expecting more businesses to know precisely what they want. By taking a couple of simple steps, your business can offer personalized service, thus strengthening your customer engagement.
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5. Rise of remote work
Another important small business trend is the surge in remote work and freelancing. While these provide unique benefits such as flexible scheduling and forgoing a long commute, many who are operating outside of a traditional office space may face additional challenges, such as maintaining a work-life balance.
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5. Rise of remote work
If you're a small business that depends on freelancers and remote workers, there are several ways to keep the work environment professional while making your staff feel supported from afar. Remember that you can still foster a strong sense of team motivation without sharing a physical space. Be sure to check in on your employees
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5. Rise of remote work
regularly using communication platforms such as Slack, Zoom or Google Meets.Other ways to support your employees while working remotely include taking the time to socialize virtually with your team, preserving your unique company culture and expressing your appreciation for their hard work with meaningful gestures or perks.
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6. Growing an online community
reating an online community of like-minded individuals can foster valuable connections around your brand. By sharing quality content about your field of expertise, from webinars to blogs, you'll be able to establish yourself as an authority in your industry and gain the trust of your audience.
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6. Growing an online community
Webinars are professional classes, workshops or presentations delivered online, while continually engaging a larger audience. Other forms of video content you can create in share includes live streaming, a live Q&A or an online course.Another great way to support your community and keep it
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6. Growing an online community
growing is by providing a forum where people can share and exchange ideas around your site. Creating a blog can also help solidify your voice in your field of business and continuously link you to your audience.
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7. Promoting data transparency
If you’re a small business handling personal information, from collecting your customers’ names and email addresses to their credit card details, it’s important you implement and provide a privacy policy for your site. A privacy policy is a statement that discloses some or all of the ways a website collects, uses and manages the data of
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7. Promoting data transparency
its visitors and customers.By creating a privacy policy, you are fulfilling a legal requirement to protect your client’s privacy, while also following a good business practice. Make sure to be clear with your clients about the type of information you collect and how you use it.You can also mention your
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7. Promoting data transparency
site’s use of cookies, which are small pieces of data stored on a site visitor’s browser. Being as transparent as possible with your customers builds trust and reinforces your credibility.
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8. Being eco-friendly and socially responsible
Consumers, especially younger ones, are demanding companies step up to the plate and tackle in some shape or form social and environmental issues such as climate change, species extinction, and more. Whether you're just learning how to start a business or looking to adapt to the latest trends, you should know that
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8. Being eco-friendly and socially responsible
social responsibility is critical part of business management.Businesses are taking action in a number of ways, such as improving work culture, donating to causes, supporting them on social media and becoming more sustainable within their own operations. If you choose to take steps such as cutting down on
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8. Being eco-friendly and socially responsible
packaging waste or diversifying your workforce, be sure to notify your customers through anything from a social media post to a bold mission statement.