8 Impactful Branding Design Trends for 2022

8 Impactful Branding Design Trends for 2022

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1.  Animated logos

Commonly, a logo is the visual identification of your brand. As a rule, a modern logo animation (or animated logos) as a trend allows adding incredible animations into your logo designs or applying motion graphics where needed.  This artwork is vital to assist in keeping in mind the brand’s values and purpose so that we may translate these ideas into a high-quality animation.

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2. Brand activism

Brand activism is by no means one of the latest branding trends. It has never been more essential to show your soul and demonstrate that you are committed to what you believe in (and not just in words).  Your product users want to interact with brands that share their values, from sustainability to social justice, as well. So, Brand activism is all it takes to 

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2. Brand activism

communicate your commitment to positive change—and see it through!

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3. Minimalism

How a brand “fits in” with a consumer’s values, belief system, and lifestyle is likely to determine whether they buy a particular product or service or not. And the mission and purpose of a brand play a huge role in who people consistently buy from and decide to do business with.  Minimalism is always in vogue as one of the major design dogmas. 

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3. Minimalism

Adhering to the “less is more” mantra, minimalism in graphics is based on using only basicelements such as basic shapes, plain text, limited color palettes, and white space – to create a clean aesthetic with organic elements.

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4.  Bauhaus

The Bauhaus is a modern design direction that originated in the famous German art school, which gained momentum at the beginning of the 20th century. I t combines both elements trends in branding of art and industry, manifested in geometric shapes, clear lines, and sharp corners. Similar to minimalism, the Bauhaus has a 

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4.  Bauhaus

minimalist, modern and functional style that draws on retro design elements, making it an ideal and versatile choice for your product design branding.

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5. Nostalgia

Missing the past and an obsession with nostalgia has become a dominant force in branding and marketing nowadays.  For many reasons, the past continues to be a rich source of inspiration, and as a result, many take a fresh look at much-loved symbols, cartoons, animations, instantly recognizable icons, and more. 

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5. Nostalgia

We are also seeing a resurgence of design elements and pop culture references from more recent music history, namely the 1990s and 2000s, appearing in films, TV shows, commercials, marketing materials, branding, and social media feeds.

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6. Gradients

A well-designed gradient does not irritate the eye.  We often see gradients used in a variety of contexts—for example, in photo overlays that connect images to a brand’s color palette, in animation transitions, as a way to add extra visual interest to the motion, text, and as a subtle or vibrant backdrop for illustrations, etc. Applying three 

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6. Gradients

or more colors that complement each other that are monochromatic or similar will create an incredible effect.  While radial and linear gradients are typical, triangular ones have multiple light sources for depth and dimension, giving you a more modern, timeless look.

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7. Quirky Branding

Other branding trends 2022 are the so-called quirky branding which means it may use everything in a row: from monogram to neon,  from the hand-drawn whiteboard, illustrations, and whimsical images to overlapping elements, asymmetries, disruptive motion graphics, or chaotic designs. This is a trend that has been 

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7. Quirky Branding

adopted by a wide range of brands and in traditional industries such as finance and health insurance too.  Whimsical branding is all about breaking the rule and using unexpected design elements to create a sense of fun and individuality.

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8.  Bold Playful Type

Finally, we’ve approached the brand identity trends in lettering and font choice. Sure, a picture is used instead of thousand words, but you never underestimate the power of a fun, playful text for your storytelling.  When you convey your brand message, choosing the right font or font family is an integral part of the process.

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8.  Bold Playful Type

Add some movement and bold colors like 3D fonts, animated letters, kinetic typography, and shape-shifting sentences to bring your desire to life.  By wrapping words in the proper line packaging, you can convey a powerful message that matches your brand tone. If your brand is bold, fun, and playful, this is the trend.

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