8 Creative Logo Design Trends for 2022: From Illustration to Multicolored Gradients

8 Creative Logo Design Trends for 2022: From Illustration to Multicolored Gradients

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1. Nature Logo Design

As customers increasingly seek out companies with sustainable credentials, it’s never been more important for brand logos to convey an eco-friendly message (where there is one).  Adding natural elements to your logo design can be a simple way to communicate that your brand is environmentally conscious and committed to doing good.

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2. Throwback Logos

Over the past few years, we’ve seen brands return to their roots with rebooted versions of their classic logo designs. For instance, British confectionary company Cadbury have recently added a contemporary twist to their old-school packaging. Evoking a sense of childhood nostalgia, their new logo features the iconic glass of milk and 

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3. Clearer Fonts

When it comes to cutting through the noise, a clear and uncluttered brand logo will stand out from the crowd and aid customer recognition. With simplicity trending in design this year, it’s no wonder that brands are ditching the twirling cursive and superfluous details in favor of clear, easy-to-read typography which is more readable across a range of 

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3. Clearer Fonts

devices and screen sizes. Recently, fast food chain Sweetgreen prioritized legibility by removing their inverted lettering.  The shift towards a clearer look and feel is also supported by a two-tone color palette that really highlights the brand’s logo.

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4. Stripped-Back Branding

Clearer fonts also play into our next logo design trend – stripped-back branding. Many companies are now overhauling their visual identities in favor of a more simplistic style to give their brand a modern feel. Take French car manufacturer Renault, who recently revealed their new geometric logo design. Simple yet effective, the latest iteration of its classic 

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4. Stripped-Back Branding

diamond logo stays true to the brand’s original identity while being more applicable to a range of modern use cases. Geometric shapes are regularly used to add structure and communicate stability in logo design. To try out this trend, experiment with this fully editable logo template from Pixasquare which features an eye-catching repeated diamond pattern.

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5. Multicolored Gradients

While gradients have been trending for a while now, multicolored gradients have recently made their way into the world of logo design. Adobe uses this trend in its Creative Cloud logo, which features a blend of colors representing the various tools within the brand’s portfolio. We see magenta for Indesign, blue for Photoshop, orange for 

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5. Multicolored Gradients

Illustrator and so on. In this sense, Adobe uses multicolor gradients to establish a clear and consistent brand identity across all of its products and services.

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6. A Sense of Movement

We’re also seeing tilted or slightly curved logos being used to create a dynamic sense of movement.  Associated with speedy service and quick-thinking, this style is synonymous with progress and innovation.

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7. Ditching Containers

Just as this year’s logo design trends include clearer fonts and stripped-back branding, we’re also seeing brands free their logos from containers. In its redesigned logo, Visa has removed the traditional rectangle that resembles a credit card to create a more visually streamlined result. Improving the clarity of the brand’s visual identity on both 

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7. Ditching Containers

small screens and dynamic platforms, it also acknowledges a move towards cardless payments.

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8. Glitch Logos

Imitating the imperfections of television static or misprinted colors, glitch logos are great for giving your brand a futuristic edge. We see this trend really having an impact in the TikTok logo, which communicates the performative element of the platform. The logo’s shifting and overlapping colors give it a DIY aesthetic, which aligns 

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8. Glitch Logos

with the user-generated content hosted on the app.

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