7 Marketing Trends That Will Define Success in 2022

7 Marketing Trends That Will Define Success in 2022

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1. Video marketing will become crucial to the success of your marketing plan

Video marketing is the future of marketing. This might sound like hyperbole, but there’s data to back it up.  Search engine giant Google has announced that YouTube reaches more 18-34 and 18-49 year-olds than any cable network in the United States.  Facebook reports that video posts receive six times more 

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1. Video marketing will become crucial to the success of your marketing plan

engagement than photo or link posts on average while Twitter has seen an increase in video views by over 160%. So what does this mean for marketers? It means that if you aren’t incorporating video into your strategy, you are missing out on a huge opportunity to connect with your audience and build trust with them. Video is key for 

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1. Video marketing will become crucial to the success of your marketing plan

creating customer relationships because it puts a human voice behind the brand, which builds credibility and loyalty with customers.

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2. Content marketing will still be king

Content marketing is one of the most important aspects of any digital strategy. Content has become a powerful way to connect with customers, engage them and build their trust.  Bad content, on the other hand,. can be disastrous for your company. It will do more bad than good in terms of brand image and 

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2. Content marketing will still be king

customer sentiment towards that brand or product. Good content builds up credibility over time, which means that once you have acquired new leads they are likely to buy from you.  On the flip side, if people come across low-quality information, then they might lose faith in your company altogether, 

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2. Content marketing will still be king

leading them down an alternative path when looking at similar items online through competitor sites.

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3. Marketing teams are going to focus more on data analytics and metrics

A larger focus on data analytics is going to be important for marketing teams. Companies are spending less money, so showing return on investment (ROI) will become increasingly important when it comes to justifying budgets and purchases. If you want more detailed information about how your customers behave so that you 

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3. Marketing teams are going to focus more on data analytics and metrics

can make the right decisions for your company, then data analytics is going to be a key component of this process.  One way or another, marketers need access to all sorts of numbers in order to really drill down into who their audiences are and what makes them tick. I

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4. Social media content will become even more important for marketers

Social media channels, such as Facebook and Instagram, have changed dramatically since they first came onto the scene.  People are scrolling through feeds so quickly that it has become difficult for brands to capture their attention for extended periods of time. The days of the hard sell on social are long gone and this is why 

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4. Social media content will become even more important for marketers

it's necessary for marketers to lead with a story-driven approach instead of a traditional hard sell approach. Social media has also become more visually-driven, which means that it's essential for brands to create high quality images and videos in order to grab interest from potential customers.

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5. Marketing will be less about the product and more about the customer's needs

The future of marketing is about focusing on customer needs, not selling. Big data and the internet make it possible to create hyper-personalized experiences based on what customers do online.  This ability for companies to understand their clients enables them to build better long-term relationships with them. This then leads to more 

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5. Marketing will be less about the product and more about the customer's needs

brand loyalty and ultimately bigger revenue opportunities down the line by understanding what makes each person unique, as well as how best you can serve those individuals.

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6. Marketing teams will work closely with product development teams

Collaborating with your product development team can provide multiple benefits for both design and advertising.  Product teams are usually enthusiastic about designing an excellent user interface or an exciting new web app, but too often they focus on those aspects of their work at the expense of developing good marketing copy.

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6. Marketing teams will work closely with product development teams

A healthy partnership between the two halves of your organization — one focused on research and UX design, and one focused on messaging strategy — means you'll be able to market your product effectively and efficiently.

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7. Marketing roles are evolving — they're becoming educators and leaders rather than just advertisers

It used to be that a marketer was just somebody who would sell products, but now they have a different role.  They need to educate and work with consumers, rather than just trying to push them into buying something. This can be a difficult transition for some, but it's necessary.

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7. Marketing roles are evolving — they're becoming educators and leaders rather than just advertisers

Marketers need to start thinking like educators. It can't always be about selling people stuff anymore.  They need to take the time and educate people on why they should want a product. It's not easy by any means, but it has become a must if companies want to stay relevant and remain competitive against larger corporations with deeper pockets.

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