7 Edtech Trends to Watch in 2022: a Startup Guide for Entrepreneurs

7 Edtech Trends to Watch in 2022: a Startup Guide for Entrepreneurs

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1. Data is abundant and the key to today’s edtech solutions

Data is critical to unlock the potential of edtech solutions. Forrester estimates that data-driven businesses are growing at an average of more than 30 percent annually.  As the pandemic and shifts to virtual learning are only giving the flood of data more strength and momentum, today’s edtechs must be secure, 

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1. Data is abundant and the key to today’s edtech solutions

data-driven organizations to be competitive and effective.

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2. Artificial intelligence (AI) and machine learning (ML) are powering the latest generation of edtechs

According to HolonIQ, spend on AI and ML is expected to grow to $6B by 2025. To implement these technologies, edtechs must first establish a solid foundation and strategy.  AI can help improve business outcomes with ready-made intelligence for applications and workflow; whereas, ML is used for pattern recognition and learning.

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3. Game-based learning is transforming how students learn

Integrating game-based solutions into the learning experience through the use of tablets, laptops and virtual reality (VR) can increase engagement and result in positive learning outcomes.  As demand grows for high-quality education leveraging technology, the adoption of game-based and gamification education strategies by 

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3. Game-based learning is transforming how students learn

education organizations is on the rise.

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4. Edtechs are at the forefront of digital transformation in the classroom

As education institutions lean into technology, edtechs have an opportunity to support their digital transformation.  Edtech is in high demand for its advantages over conventional offline learning models, advanced technological infrastructure and the extensive reach of innovative learning and training solutions.

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5. Workforce upskilling is being supplemented by edtech solutions

Edtech startups will play an integral role in upskilling the workforce, providing organizations around the world with digital learning tools for workplace training, personalized learning platforms to help employees and employers track progress and micro-credentialing programs to help learners demonstrate mastery in particular areas.

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6. Edtechs are being called upon to help with student wellbeing

Educators, students and caregivers are all making use of edtech to address the long-term impacts of the pandemic.  As such, it’s imperative that edtechs entering this space focus on ensuring that student privacy is taken into consideration. As new solutions are developed, regulations such as Health Insurance Portability and 

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6. Edtechs are being called upon to help with student wellbeing

Accountability Act (HIPAA), General Data Production (GDPR), Personally Identifiable Information (PII) and Children’s Online Privacy Protection Act (COPPA) must be addressed when working with sensitive student data.

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7. Augmented reality (AR) and virtual reality are top of mind

The metaverse, a network of 3D worlds, is here, and edtechs are beginning to create immersive experiences for students.  According to HolonIQ, by 2025, spend on AR and VR tools is projected to increase to $12.6B, double the expected spend on AI and ML. In education, AR can introduce virtual elements to real-world scenarios to encourage student engagement 

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7. Augmented reality (AR) and virtual reality are top of mind

and further connect educators with learners, while VR can take users into completely simulated and lifelike environments.

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