Next page
The absolute best answer would be they have deep experience using the tool your department is currently using. But keep in mind that most popular project management tools function fairly similarly. If the candidate shows a strong working knowledge of project management principles—and a history of using these types of tools effectively—you can definitely give them a pass on this question.
Next page
Look for concrete examples of situations where the candidate has actually had to learn something new and avoided letting any major balls drop. Also look for evidence of the candidate’s willingness to ask for help or be self-sufficient—both are good signs they will thoughtfully approach a difficult task.
Next page
This will inform which social platforms the candidate has experience with, what industries they’ve worked in and if they’re used to working with large or small follower bases. Ideally, you want to know that the interviewee has experience in the platforms you use.
Next page
While appropriate experience is certainly something to look for in a candidate, depending on the level of the role, it might not be the most critical. Balance the answer to this question with the ones below to achieve a deeper understanding of the individual’s training, drive and critical thinking skills.
Next page
While it might be nice to hear a candidate mention a news outlet or trade publication you also enjoy or follow, the real point of this question is to understand whether they regularly stay abreast of what’s going on in the industry. The social media landscape changes rapidly,
Next page
and without an up-to-date knowledge of the latest algorithm changes or platform updates, your social strategy could suffer.
Next page
In a creator’s economy, most brands are finding they benefit from partnerships with influencers or brand ambassadors. Experience working with these collaborators is a good sign. If the candidate hasn’t managed these relationships before, see if they know
Next page
best practices and if they can think of particular influencers who might be a good fit for your brand.
Next page
Listen for clues that the individual understands the importance of goal setting and reviewing analytics regularly to keep track of progress. Also see if they understand how those goals impact larger business objectives.
Next page
Keep in mind that knowledge of specific tools is less important than a general understanding of how social analytics work. What’s most important is how they use data to optimize campaigns and strategies in the short and long term.