4. There is a paradox between perceiving it as easy to start a business and intending to do so
We observe a tricky paradox in certain countries. While many adults perceive that starting a business in their country is easy, only a very small proportion are intending to start one.
For instance, in the UK over 70% of respondents agree that it is easy to start a business in that country, however, less than 1 in 10 intend to start a