6 key business trends you’ll see in 2022

6 key business trends you’ll see in 2022

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1. eCommerce and social commerce

If you haven’t added social commerce into your business vocabulary, now is a great time to do so.  Social commerce, or selling products and services directly from social media, will make a huge impact in the years to come, with the global social commerce market projected to reach $2.9 trillion by 2026. Platforms such as Instagram, 

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1. eCommerce and social commerce

Facebook, and TikTok, have all rolled out their own eCommerce integrations that allow creators and business owners to display and sell products directly from the app.

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2. The rise of tech

It’s easier than ever to integrate cloud technology into your business operations. We’ll see many types of technology and AI used to take over menial tasks, thus increasing efficiency and service quality.  More companies will turn to automated solutions like Sleek’s business management platform that does the work of multiple people.

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2. The rise of tech

This means now’s the time to work on your tech literacy, or at least hire someone who will know what steps to take to guide your company through technological advancements you can easily incorporate into your business.

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3. Outsourcing

Speaking of tech, a big trend we’re seeing is efficiency across the board. One surefire way to boost efficiency is to outsource work.  Oftentimes it is better on the budget–and on your timelines–to hire contractors, gig workers, and part-timers to complete work on a project basis. On top of that, outsourcing provides other benefits such as 

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3. Outsourcing

increased focus on core competencies, access to business-boosting resources (like Sleek Business Accounts if you’re a Sleek client), and more time to effectively market your products.

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4. Developing employees

Recruitment is tough, and after the “great resignation” of employees leaving the workforce this year, it’s high time to invest in the employees you already have.  Double down on development in 2022. Put time and effort into your relationships with your employees so that they won’t have to think twice about staying. The more you put in, 

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4. Developing employees

the more output you’ll receive.  This can be in the form of company-wide training sessions, mentorship, rotational development programs, or mandatory one-on-ones between management and staff.

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5. Hybrid Everything

After two years of forced virtual meetings, the business world experienced a collective sigh of relief as soon as events came back offline.  But now that we’ve had a taste of work-from-home, many are actually choosing to join community events from their home offices. Hybrid events will take over as the norm with some people attending events 

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5. Hybrid Everything

in-person, while others opt to join in remotely. This will extend to working arrangements, with most companies adopting a flexible schedule of both remote and in-person working.  Next year more and more companies will accept that proximity bias–the idea that employees with close physical 

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5. Hybrid Everything

proximity to their team are better workers–is a thing of the past.

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6. Personal Branding

If you’re comfortable being behind the scenes of your business, it’s time to step into the spotlight.  Next year, consumers will be even more interested in companies that have accessible CEOs and team members who are plugged into the community.  The focus will turn to businesses that have social 

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6. Personal Branding

value or have a greater purpose than simply raking in revenue.

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