5 Trends To Help You Grow Your Ecommerce Business in 2022

5 Trends To Help You Grow Your Ecommerce Business in 2022

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1. Social Media Shopping

Social media platforms are joining the online shopping frenzy as brands shift their marketing to sites like Facebook and Instagram.  Instagram has been particularly influential, with brands linking directly to online shopping portals so that they can sell while consumers socialize. Don’t just spend money on social media for marketing—use it to drive direct sales.

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2. Cross-Overs Between the Online and Offline World

In the past, a brick-and-mortar store would add an online shop as part of their innovation strategy.  The trend is reversing, with many exclusive online stores opening real-world brick and mortar stores. The online and offline world will continue to crossover in 2022.

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3. The Use of Artificial Intelligence (AI)

Artificial intelligence isn’t a new trend, but its uses will change and shift in 2022.  While many ecommerce companies are already using AI to personalize the online shopping experience, AI bots will take on duties like ordering stock, making personal recommendations, and analyzing channels to reach specific customers.

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4. Headless Commerce

Artificial intelligence isn’t a new trend, but its uses will change and shift in 2022.  While many ecommerce companies are already using AI to personalize the online shopping experience, AI bots will take on duties like ordering stock, making personal recommendations, and analyzing channels to reach specific customers.

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5. Subscriptions

Subscriptions keep growing. Savvy businesses are turning their regular products into monthly subscriptions to keep customers loyal for longer.  It requires a shift towards longer-term loyalty and a change in focus from customer support to customer success. Still, it’s entirely doable and an exciting new way of doing business.

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