5 Trends That Will Shape eCommerce In The First Half Of 2022

5 Trends That Will Shape eCommerce In The First Half Of 2022

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1. Consolidating your technology stack

In light of recent global events, digital commerce has become the main route to market for the majority of industries.  However, for many years, many businesses are accustomed to buying a number of technologies that offer niche features and solutions – without considering the full range of functionality of each of them. Often, it is possible to 

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1. Consolidating your technology stack

begin using a tool to a greater extent, and then remove the obsolete tools – this saves costs and complexities and improves process efficiencies.

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2. Adding Social Media channels as a sales channel

Live shopping is one mobile commerce trend we’re expecting to see an increase in 2022 as platforms like Instagram and Facebook have their own live streaming features.  To cater to both the shopper and the retailer, each platform allows brands to link directly to the products they’re talking about.

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3. The Desire To Shop With Independent Businesses

Consumers see their local businesses struggle and they want to help them out. Switching their monthly Amazon Prime subscription to spend on small businesses is becoming not only popular but on-trend.    “Shop Local” is more than just a slogan; it’s a symbol of solidarity in the COVID-19 consumer marketplace. 

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3. The Desire To Shop With Independent Businesses

Businesses have had to use unique business strategies to cope with COVID-19, and they can continue to meet consumers where they’re at by leaning into this trend.

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4. Visual Commerce Is on the Rise

Visual commerce is the next generation of normal static visuals.  It takes marketing to a whole other level as instead of simply using product photos, visual commerce takes it one step further by incorporating other types of content such as user-generated-content, interactive content, engaging and interactive videos, and as 

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4. Visual Commerce Is on the Rise

previously mentioned, augmented reality.

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5. Enabling Personalisation

Personalising a customer’s online shopping experience is the key to keeping them satisfied.  Consumers want help to find the products that they need, and they value a more personalised experience. As a result of poor product recommendations, online shoppers will likely avoid certain sites altogether.

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5. Enabling Personalisation

80% of consumers are more likely to purchase from a company that offers personalised content and promotions – this typically leads to a 20% uplift in conversion rate for the website users who are shown personalised content.

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