Without a strong employer brand, companies miss out on top candidates. So, what exactly is employer branding?  Employer branding is how you communicate the entirety of the employment experience – including an employer's reputation as a place to work, 

their employee value proposition, and additional reasons for their popularity among current employees. Additionally, employer branding can positively contribute to a candidate's interview experience.

Values set an organization's identity, laying the foundation for what the company cares about most.  It provides a common purpose for all employees to understand and aim towards. These values help candidates recognize what will be expected of them if hired.

Diversity, equity, and inclusion (DE&I) should be top of mind for talent acquisition leaders. But unfortunately, more than 50% of employees feel their employer isn't doing enough to promote diversity. Companies without a DE&I strategy lack innovation and fresh perspectives for their

business. In fact, companies with ethnically or gender-diverse leadership teams are more likely to outperform others by 25-36%.

First impressions matter not only in our personal lives but our professional lives.  Companies must do more to attract and impress candidates during all stages, not only the actual interviews but also email and phone communications, along with other preparations.

Companies that ignore the popularity of hybrid work will find themselves struggling not only to hire top talent but get applications from top talent. During their job search, many candidates filter out jobs that require them to be in the office full-time. Without offering hybrid work, you're starting at a disadvantage.