From paid social media advertising to influencer-led campaigns, search engine optimization (SEO), email marketing funnels, and cutting-edge channels like metaverse and augmented reality (AR), digital marketing involves a diverse set of digital skills ranging from technical to creative.
In 2023 year, many more digital marketers will find themselves augmenting their human creative and strategic abilities with AI-empowered tools that help with audience targeting and segmentation.
Data communicators and storytellers will become increasingly sought-after and valuable to businesses as we move into 2023. This is because, according to research commissioned by Tableau from Forrester, by 2025, 70 percent of jobs will involve working directly with data.
This means that every organization will need people with the skills to interpret, translate and communicate it.
The skill of the UX and UI designer is to make technology intuitive and accessible to anyone, even if they aren’t used to working with technology. This will be particularly relevant as we move further into the era of low-code/no-code platforms, where organizations have
the power to create applications for their customers or their workforces without needing to engage software engineers and execute lengthy and costly software development projects.
Cyber security professionals harness AI to predict and counter hacking and DDOS attacks while also adopting the psychological approach needed to defend against lower-tech approaches based around social engineering. It’s a diverse skillset and one that will make
anybody an attractive fit for the workforce of the future.
The ability to spot opportunities to augment your or your organization’s human skillset with AI, and put tools and platforms to work to do so, will possibly be the most valuable skill of all in 2023 and beyond.