5 customer service trends for small businesses in 2022

5 customer service trends for small businesses in 2022

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1. Customers will be more environmentally conscious of their spending

Global climate change has been a hot topic in 2021, and more customers are considering the environment when they make their purchases.  Going green for a small business can seem overwhelming, but start out small first. See what things you can eliminate or replace to be more eco-friendly. Instead of 

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1. Customers will be more environmentally conscious of their spending

snail mailing paper invoices to your customers, you can send them an electronic copy over email.

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2. Customers will continue to spend more time at home

Since it appears that remote and hybrid work isn’t going out of style, more people will be at home than before the pandemic.  This is affecting how people make their purchases and spend their money. The statistic of Amazon adding 209,000 warehousing and transportation jobs from July 2019 to July 2021 shows that 

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2. Customers will continue to spend more time at home

online purchasing is up.  To make this trend work, you may need to reconsider your business model.  Think about how your products or services can benefit people who are working from home.  Do you make it easy for customers to make purchases or appointments online?   Also think about how your services 

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3. Customers will expect their favorite small businesses to stay online

The pandemic lockdowns showed businesses and customers alike what was possible when it comes to online customer service.  Businesses had to pivot, and customers will continue to expect the convenience they’ve grown to enjoy from online access to their favorite brick-and-mortar shops.

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3. Customers will expect their favorite small businesses to stay online

If you have to start your web presence from scratch, start off with a Google Business Profile. This would make your business easier to find in online searches by location. You can also update your contact information and hours. Another way to get started is with social media like Facebook, Instagram, Twitter, 

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3. Customers will expect their favorite small businesses to stay online

and LinkedIn. These are free to sign up and easy to set up in one day.  However, for your social media to be effective, you should have a regular post schedule so your customers don’t forget about you.

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4. Customers will make even more purchases via mobile devices

Buying something online with a phone or tablet has been gaining popularity over the years. In 2022, mobile purchases are expected to grow by 68%. Phones are convenient, and customers can take them anywhere.  The newest phones may also be faster than your desktop or 

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4. Customers will make even more purchases via mobile devices

laptop computer! All this ease of use makes customers more likely to use their phones. If you are using a website template, your job of making your website more mobile-friendly will be a lot easier.  Many of these templated website builders have an option to view the screen with a mobile or tablet view. So even 

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4. Customers will make even more purchases via mobile devices

if you don’t have a smartphone or tablet, you can view what your customers are seeing.

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5. Customer experience will be more important than ever 

Forrester predicts that in 2022, customer experience will be a huge differentiator for businesses.  In their survey, they found that many businesses that improved their customer experience during the 2020 pandemic also improved their brand loyalty and likeliness that customers would make repeat purchases. 

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5. Customer experience will be more important than ever 

Make it easy for customers to contact you. This will mean you will have to consider all the ways your customers may be trying to contact your business. They may be trying to reach you by phone, email, text messaging, or social media channels. And the faster you respond the better. 58.9% of customers expect a quick response. 

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