4 Trends that Will Reshape the Small Business Landscape in 2022 and Beyond

4 Trends that Will Reshape the Small Business Landscape in 2022 and Beyond

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1. The evolution of entrepreneurship

One fortunate byproduct of the pandemic was an outpouring of creativity. Around the world, people reexamined previously held assumptions -- like the need to conduct some business exclusively in-person — and new, exciting ideas and businesses were born.  This effectively redefined what it means to be an entrepreneur, adding more diversity to the 

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1. The evolution of entrepreneurship

small business space. In 2022, this trend will accelerate further as a record number of businesses are forecasted to be started.  One of the most interesting evolutions is the increasing frequency we’re seeing creators turn their passion into a living.

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2. The art and science of creativity

Over the last two years, small business owners have had no choice but to become increasingly creative with their digital presence.  In 2022, we can expect businesses that have found a home online to experiment further  — combining the art of creativity with data science tools — ultimately discovering the strategies that work best for them.

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3. Messaging paves the way for the next era of communication

Another interesting development is how businesses are using messaging to infuse personalization into their customer communications.  People’s preferences for how they want to talk with companies are evolving. In this digital era, 75% of adults globally say they want to communicate with businesses 

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3. Messaging paves the way for the next era of communication

via messaging, in the same way they communicate with friends and family.  As we transition from the mobile Internet to the Metaverse, we know we’ll see businesses large and small working with more immersive formats to forge personal connections online.

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4. Bridging the physical/digital divide

Many businesses are now operating in a hybrid model — meaning they’re maintaining a physical presence while also selling via ecommerce platforms that became a necessity during the pandemic.  In a way, we see the pandemic having accelerated what ‘digital’ actually means, and as a result, there is no longer a binary 

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4. Bridging the physical/digital divide

divide between online or offline or digital and non-digital.  Figuring out how to balance and maintain both in-person and digital experiences, and infusing the two experiences together will ensure small businesses are reaching the largest possible customer base, not restricting them based on their geographical footprint, while also providing the 

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4. Bridging the physical/digital divide

convenience that local customers desire.

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