4 E-Commerce Trends to Keep Your Business Competitive in 2022

4 E-Commerce Trends to Keep Your Business Competitive in 2022

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1. Discovery Commerce

It’s generally easy for shoppers to find what they’re looking for online, but savvy marketers are using a push-pull strategy to turn that traditional seek-and-find model on its head.  Beyond focusing on being found, brands and retailers are finding ways to put products in the driver’s seat, presenting themselves to consumers at the ideal moment in their 

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1. Discovery Commerce

shopping journey. This approach goes beyond simply meeting expectations; it anticipates needs and delivers.

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2. Localized Fulfillment

Consumers were patient with delayed order shipments from the beginning of the pandemic through the end of 2020, largely because there really wasn’t an alternative.  The surge in volume traditional parcel carriers have been experiencing is expected to continue well into 2022. But since those early days, alternate delivery solutions 

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2. Localized Fulfillment

have emerged, in many cases making same-day delivery as ubiquitous as two-day delivery. To deliver on consumer expectations for fast delivery, the impetus to decentralize inventory has grown.  Well-managed, hyperlocal fulfillment operations enable items to remain sufficiently stocked, in the right locations, 

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2. Localized Fulfillment

so they’re as close to the end customer as possible at all times.

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3. Chatbots

Artificial intelligence-powered chatbot technology is enabling businesses of all sizes to provide more immediate customer support.  Not only is this creating opportunities to deliver better customer experiences (87.2 percent of consumers report their experiences with chatbots as neutral or positive), but it’s also enabling companies to 

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3. Chatbots

gather valuable customer data and insights that can be used to make their experiences even more personal and convenient. And while this technology can cut down on operational costs, it’s important to note that chatbots aren’t necessarily intended to replace human employees, but rather to complement and inform their service capabilities. For 

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3. Chatbots

example, bots can help customers outside of normal operating hours and, if needed, connect them to a real person. Again, it comes down to giving consumers options.

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4. Modern Payment Options

According to pymnts.com, 87 percent of consumers ages 22 to 44 want to be able to break up large purchases into monthly installments.  Therefore, if the buy now, pay later (BNPL) option isn’t part of your online checkout process, it’s time to think about partnering with providers that allow for installment purchases.

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4. Modern Payment Options

With cost being the most commonly cited reason for cart abandonment — notwithstanding consumers who were simply browsing or not ready to buy — offering installment options can increase the rate of completed purchases and also retain happy customers.  Even better, it might encourage them to make additional purchases.

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