2022 Trends for Women in Business

2022 Trends for Women in Business

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1. 42% percent of women business owners aren’t feeling confident about the political climate for small businesses

In contrast, 21% are neutral and 37% are "somewhat or very confident.” According to the report, "This is a dramatic drop from last year’s responses, where 58% were somewhat or very confident, 22 were neutral, and only 19% somewhat or very unconfident.” According to the survey, 55% of women small business owners voted for President Joe Biden, 

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1. 42% percent of women business owners aren’t feeling confident about the political climate for small businesses

while 27% voted for former President Donald Trump, but 36% of respondents "said they do not belong to or feel represented by any political party.”

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2. 77 % expect their business to survive the pandemic, but only 44% feel confident about the post-COVID-19 small business landscape

These mixed thoughts and expectations reflect the following data points: – 21% of surveyed women-owned small businesses lost revenue due to COVID-19 – 11% cut their budget – 9% reduced wages – 12% temporarily closed – Less than 1% of those surveyed had to close permanently

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2. 77% expect their business to survive the pandemic, but only 44% feel confident about the post-COVID-19 small business landscape

– 12% said the pandemic had a positive impact on their business

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3. More women-owned businesses are employing workers in addition to the owner

In last year’s survey, SBTA found that 32% of women-owned small businesses didn’t employ anyone other than the owner.  This year, that percentage fell to 20%. At the same time, the number of women-owned small businesses that employed two to five employees, the report says, "increased year over year by 23%” to 46%. Only 14% of 

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3. More women-owned businesses are employing workers in addition to the owner

surveyed women-owned small businesses employ 11 or more employees.

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