2022 E-Commerce Trends And How Brands Can Capitalize On Them

2022 E-Commerce Trends And How Brands Can Capitalize On Them

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1. Supply Chains Will Normalize, But Brands Need A Backup Plan

Current supply chain issues are a concern for any merchant in the e-commerce space.  After all, consumers expect goods to be available and to receive them quickly.  Brands must know their obligations as online sellers and identify and address any potential compliance issues on their e-commerce channels to 

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1. Supply Chains Will Normalize, But Brands Need A Backup Plan

avoid the supply chain slowdown impacting them twice.

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2. Competition Is Fierce: Brands Must Align Their Advertising Strategy To Win On E-Commerce

To stand out in this fiercely competitive terrain, brands must commit significant advertising resources, skills and effort.  Unfortunately, many sellers, including leading and established brands, view e-commerce and online marketplaces as cost centers, not revenue centers—and don’t make the strategic investment 

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2. Competition Is Fierce: Brands Must Align Their Advertising Strategy To Win On E-Commerce

that is needed to win on these critical channels. By implementing ad strategies that siphon shoppers to their brand when they’re on the cusp of purchasing a competing product, brands will be better positioned to close the final sale.  Only with this level of understanding can brands 

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2. Competition Is Fierce: Brands Must Align Their Advertising Strategy To Win On E-Commerce

develop a focused strategy that will help increase their online sales.

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3. Online Storefronts Must Bring Their “A” Game

To grab their share of online spend, brands must optimize their online storefronts and product listings.  A merchant’s storefront is the face of the brand, after all. Unprofessional product images, incomplete or uncompelling content and only a handful of product reviews can deter shoppers—if they find the listing at all.  

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3. Online Storefronts Must Bring Their “A” Game

Instead, brand marketers must develop a thoughtful and calculated sales and marketing strategy that incorporates A+ content and high-design standards that tells the brand’s story, targets the customer’s pain points, is optimized for mobile, is rich with positive reviews and delivers the best possible customer experience. 

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