10 Essential E-commerce Trends to watch out in 2022

10 Essential E-commerce Trends to watch out in 2022

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1. Green delivery & sustainable packaging

Many e-commerce retailers have already introduced environmentally friendly delivery services, such as H&M’s bicycle couriers or FedEx with a 100% replacement of its pickup and delivery fleet with battery-powered vehicles by 2040.  These developments are great news for companies wanting to get ahead of the curve in planet friendliness.

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2. Greater flexibility

Flexibility has always been important to consumers, though it is now a higher priority than ever. 71% of European consumers will actively choose a company that has more flexible delivery options over another.  Plus more and more online retailers are choosing to work with a variety of shipping carriers to offer more choice to 

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2. Greater flexibility

customers and to provide plan B services if problems arise.

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3. Advancements in augmented reality (AR) and virtual reality (VR)

AR and VR concepts are pretty mind-blowing already but get ready for even more crazy developments as it’s expected there’ll be a 57% increase in Gen Z shoppers who use AR before making a purchase within the next five years.  More and more online retailers offer AR and VR tools that allow users to scan a familiar environment such as the home 

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3. Advancements in augmented reality (AR) and virtual reality (VR)

or office to see how products integrate and look.  

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4. Voice-based online shopping

According to a global study conducted by Wunderman Thompson, voice-based online shopping will gross over $40 billion by 2022 in the US and the UK alone, which is a market share of 18%. While some voice search technologies got off to a tricky start in terms of user experience and concerns from privacy advocates, the 

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4. Voice-based online shopping

technology is set to become a fully-integrated fixture in e-commerce customer journeys in the near future.

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5. Mobile payment methods

According to investment experts LearnBond, the global mobile payment market will reach a record $6.7 trillion by 2023, with the European share thought to be around 0.067% of the total.  Consumers love the convenience of mobile payments such as Apple Pay, Samsung Pay, and Android Pay. They streamline transactions 

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5. Mobile payment methods

and customers have confidence in their security credentials.

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6. Conversational AI & omnichannel strategies

Conversational AI is a technology that facilitates human-like interactions between brands and consumers.  Gone are the days of creepy robotic voice simulations. Today’s chatbots and voicebots use sophisticated machine learning to deliver a seamless user experience.

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7. Seamless personalization

Advancements in machine learning, sophisticated website tracking and powerful website apps offer unprecedented personalization opportunities for when you want to offer that human touch. This is a personalization activity designed to reach out to the customer with the most relevant, useful products right when they need them. The 

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7. Seamless personalization

result? Higher conversions, and happier customers.

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8. Social commerce

All in all, we expect social commerce to rise considerably as the platforms evolve.  It’s certainly a powerful tool for retailers, shortening the customer journey from inspiration to purchase, and boosting customer loyalty and conversions.

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9. Blockchain in e-commerce

Blockchain is a modern technology for the transparent, secure storage and transfer of information that works without a central supervisory authority. That’s smart because consumers are increasingly concerned about transparency with regard to where products come from.

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10. Changing expectations in shipping services

As with so many elements in shipping services, offering flexibility and choice is key, especially when it comes to serving the lucrative Millennial market.  While two thirds of boomers prefer standard home delivery, only 51% of Millennials agree, preferring weekend delivery, day delivery or evening delivery for their goods. To persuade 

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10. Changing expectations in shipping services

customers to order, and to avoid cart abandonment you should offer multiple shipping options, where possible.

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